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Press release from Business Wire

PBteen to Open Five Pop-up Stores This October and November

<p class='bwalignc'> <i>Locations to include Durham, Cincinnati, Edina, The Woodlands and Coral Gables</i> </p>

Thursday, October 18, 2012

PBteen to Open Five Pop-up Stores This October and November09:00 EDT Thursday, October 18, 2012 SAN FRANCISCO (Business Wire) -- PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today announced plans to open five pop-up stores in the Durham, Cincinnati, Edina, Houston and Miami areas this October and November. The five PBteen pop-up stores will open with the new holiday 2012 collection, just in time to get a start on seasonal shopping. The stores will showcase PBteen's new holiday gift assortment, including gadgets for guys and girls, fur-inspired bedding and lounge seating, jewelry and beauty storage and accessories, as well as the recently launched Burton home collection. PBteen Fur-Inspired Lounge - Holiday 2012 (Photo: Business Wire) When teens and their parents visit one of the PBteen stores, they can expect a customizable shopping experience. Onsite design specialists will be available to help teens choose their favorite patterns and styles to create their own unique bedrooms and lounge spaces. Each pop-up will be anchored around a PBteen Design Lab where teens and their parents can engage with the brand and its products by creating a personalized room electronically on a computer monitor and quickly see it come to life on a television screen overhead. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping. Customers near the Durham, Cincinnati, Edina, Houston and Miami regions are invited to be one of the first 250 to visit the store on opening day for a free gift and a chance to win one of five $250 PBteen gift cards. To celebrate these new locations, each store will have a live D.J. playing music with PBteen product giveaways throughout its grand opening weekend. “I am proud to announce PBteen's expansion this holiday season,” said Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc. “We look forward to engaging with our customers in these five communities and are thrilled to give them a first-hand look at the quality and uniqueness of our PBteen products.” “We are excited to be entering into five new cities and sharing our PBteen brand with teens and their parents this holiday season,” said Janet Hayes, President of PBteen and Pottery Barn Kids. “PBteen is committed to creating a personalized shopping experience; each store will have a complimentary Design Lab where customers can come in and create their dream room with the help of a personal design specialist.” Pop-up Store Opening Dates, Locations and Hours: Durham: The Streets at Southpoint-Opening October 20, 2012-6910 Fayetteville Road, Durham, NC 27713-Store Hours:Monday-Saturday 10:00 AM – 9:00 PM, Sunday 12:00 PM – 7:00 PM Cincinnati: Kenwood Towne Centre-Opening November 2012*-7875 Montgomery Road, Cincinnati, OH 45236-Store Hours:Monday-Saturday 10:00 AM – 9:00 PM, Sunday 12:00 PM – 6:00 PM Edina: Galleria Edina-Opening November 2012*-3510 Galleria, Edina, MN 55435-Store Hours:Monday-Friday 10:00 AM – 9:00 PM, Saturday 10:00 AM – 6:00 PM, Sunday 11:00 AM – 6:00 PM Houston Area: The Woodlands Mall-Opening November 2012*-1201 Lake Woodlands Drive, The Woodlands, TX 77380-Store Hours:Monday-Saturday 10:00 AM – 9:00 PM, Sunday 11:00 AM – 7:00 PM Miami Area: Village of Merrick Park-Opening November 2012*-358 San Lorenzo Avenue, Coral Gables, FL 33146-Store Hours:Monday-Saturday 10:00 AM – 9:00 PM, Sunday 12:00 PM – 6:00 PM *Please check our PBteen store locator page for more opening information. Grand Opening Details: Facebook & Wishlist Promotion: The first 250 customers to “check in” at each new PBteen store via Facebook or create a Wishlist in the Design Lab in each store will receive a free PBteen back sack. Five lucky winners at each store will find a surprise gift card for $250 inside their back sack. Live D.J.: A D.J. will beplaying music inside each store during grand opening day and weekend: Come out and enjoy upbeat music and product giveaways. ABOUT PBTEEN PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in the summer of 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at six U.S. retail stores in Atlanta, Chicago, Natick, New York City, St. Louis and Roseville. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook and Pinterest presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California. ABOUT WILLIAMS-SONOMA, INC. Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing seven distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) – are marketed through 579 stores, seven direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50443922&lang=en Williams-Sonoma, Inc.Candice Miller, 415-616-8426Public Relations Manager, PBteencmiller2@wsgc.com