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Press release from Business Wire

Esio Beverage Company to Offer Kraft Foods' Maxwell House Coffee Varieties for Its Hot & Cold Beverage System

Monday, October 22, 2012

Esio Beverage Company to Offer Kraft Foods' Maxwell House Coffee Varieties for Its Hot & Cold Beverage System09:06 EDT Monday, October 22, 2012 MESA, Ariz. (Business Wire) -- Esio Beverage Company entered into a deal with Kraft Foods Group, Inc. to offer Maxwell House® coffee varieties for the Esio Hot & Cold Beverage System, the first hot and cold, ready-to-drink beverage dispensing system. Each Esio Beverage Company MultiServe E-Pak(TM) provides up to 14 eight-ounce drinks. (Photo: Business Wire) The launch of Maxwell House Simple Roasts, a line of coffees specially created for the Esio Beverage System, includes both Hazelnut and Vanilla flavored coffees. They will be available for the Esio Beverage System's new, convenient countertop unit debuting at Walmart this month. The Maxwell House brand is an American icon with Good To The Last Drop full-bodied flavor from custom-roasted coffee beans. Maxwell House joins other Kraft Foods brands recently announced as part of Esio's compact unit launch this fall including Crystal Light® (featuring the popular Mocktails – low-calorie, non-alcoholic beverages) and Country Time® Lemonade. “We're excited to introduce Maxwell House Simple Roasts as part of the national retail launch of Esio's hot and cold beverage dispensing system,” says Domenic Borrelli, Vice President of Coffee, Kraft Foods. “This is a great opportunity to extend our consumer reach and expand our flagship coffee brand.” The Esio Hot & Cold Beverage System offers perfectly blended nationally branded and company-owned juice drinks, lemonade, sports drinks, vitamin-enhanced fitness waters and chilled or hot coffees and teas at the touch of a button. The revolutionary drop'ndrink™ technology embedded in the Esio Hot & Cold Beverage System allows users to immediately switch from ice-cold lemonade to freshly-brewed hot coffee, with no taste crossover or cleanup required. Users can choose from a wide range of great-tasting, branded drink selections and customize each beverage, whether a cup or a pitcher, to their preference. “Maxwell House is an American classic and we're thrilled to offer this powerhouse brand through the Esio Hot & Cold Beverage System available at Walmart stores this fall,” said Frank Leonesio, founder and CEO of Esio Beverage Company. About Esio Beverage Company Arizona-based Esio Holding Company, through its subsidiaries, is focused on the development, manufacturing and marketing of MultiServe beverage dispensing systems and beverage products for the home and office. Esio Beverage Company manages the company's retail operational activities, Esio Franchising serves as the manager of franchise operational activities and Esio International oversees the licensing of the drop'ndrink technology. The revolutionary Esio Hot & Cold Beverage System includes countertop and floor stand MultiServe beverage dispensers that conveniently offer any size (up to 108 ounces) hot and cold drinks at the touch of a button. Esio's patented MultiServe E-Paks deliver perfectly blended national brand and company-owned brand juice drinks, sports drinks, vitamin-enhanced fitness waters, teas and coffees. For more information, visit www.esiobev.com. Follow us on Facebook at www.facebook.com/esiobev. About Kraft Foods Group Kraft Foods Group, Inc. (NASDAQ: KRFT) is a new company that has been around 109 years. North America's fourth largest consumer packaged food and beverage company, Kraft had revenues of approximately $19 billion in 2011. The company has an unrivaled portfolio of products in the beverages, cheese, convenient meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group became an independent company on Oct. 1, 2012 and will be a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50448259&lang=en The Lavidge CompanyMarcia Scott, 480-998-2600 ext. 569mscott@lavidge.comJennifer Whittle, 480-998-2600 ext. 551jwhittle@lavidge.com