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Press release from Business Wire

The Hillshire Brands Company Holds Annual Meeting of Stockholders

<p class='bwalignc'> <i>Company Declares Quarterly Dividend</i> </p>

Thursday, October 25, 2012

The Hillshire Brands Company Holds Annual Meeting of Stockholders11:53 EDT Thursday, October 25, 2012 DOWNERS GROVE, Ill. (Business Wire) -- At The Hillshire Brands Company's (NYSE: HSH) annual meeting of stockholders, held today in Bloomingdale, Ill. management reviewed fiscal year 2012 business developments and discussed ongoing initiatives to strengthen its core brands, drive innovation, and reduce costs. Also, the board of directors today declared a regular quarterly dividend of $0.125 per share on the company's common stock. The dividend is payable on December 31, 2012 to stockholders of record at the close of business on December 3, 2012. Finally, the company announced the preliminary results of voting, in which the stockholders: Elected all eight incumbent directors and two new directors, Craig P. Omtvedt and James D. White, to serve one-year terms on the Hillshire Brands' board of directors Ratified the appointment of PricewaterhouseCoopers LLP as Hillshire Brands' independent auditor for fiscal 2013 Approved an advisory stockholder vote on executive compensation Approved the new 2012 Long-Term Incentive Stock Plan Omtvedt, 63, served assenior vice president and chief financial officer of Fortune Brands, Inc. from 2000 to October 2011, and is a current advisor to Beam Inc., the successor to Fortune Brands. He also serves as a director of Oshkosh Corporation and General Cable Corp., and as a member of the Standard & Poor's CFO Advisory Council. White, 51, has been chairman of the Board of Directors, president and chief executive officer of Jamba, Inc. since December 2008. White previously served as senior vice president of Consumer Brands for Safeway, Inc. from 2005 to 2008. He has held positions in business development with Gillette Company and customer development with Nestlé Purina. “I am pleased to welcome Craig Omtvedt and James White to the Hillshire Brands' Board of Directors,” said Christopher Begley, chairman of the board, Hillshire Brands. “Craig brings exceptional consumer products know-how and financial expertise from his tenure at Fortune Brands. James provides unique experience in business and customer development from his roles at Jamba, Safeway and Gillette. I look forward to working with both, as I know they will each be a distinctive asset for the board.” They join Todd Becker, Christopher Begley, Ellen Brothers, Virgis Colbert, Sean Connolly, Laurette Koellner, Sir Ian Prosser, and Jonathan Ward as members of the Hillshire Brands' board of directors. About Hillshire Brands Company Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generates approximately $4 billion in annual sales and has approximately 9,500 employees. Hillshire Brands' portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair,Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and GalloSalame. The company, formerly known as Sara Lee Corporation, began trading under the “HSH” ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business. For more information on the company, please visit www.hillshirebrands.com. The Hillshire Brands CompanyMedia: Mike Cummins, +1.630.598.8412Analysts: Melissa Napier, +1.630.598.8739