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Press release from CNW Group

Management Changes at GMCR Canada - Sylvain Toutant Appointed President of GMCR Canada

Thursday, October 25, 2012

Management Changes at GMCR Canada - Sylvain Toutant Appointed President of GMCR Canada07:15 EDT Thursday, October 25, 2012MONTREAL, Oct. 25, 2012 /CNW Telbec/ - Green Mountain Coffee Roasters, Inc. ("GMCR"), a leader in specialty coffee and coffee makers, announces that Sylvain Toutant, well known in Québec business circles, will take the reins of GMCR Canada as President. He also joins the GMCR executive leadership team and is appointed president of GMCR Canada Holding Inc. Mr. Toutant is taking over from Gérard Geoffrion, who has been appointed President of International Business Development for GMCR.Mr. Toutant joined the Company in 2008 as president of the Van Houtte Retail Division. Appointed chief operating officer of GMCR Canada in 2010, he supervised operations, marketing, sales and the Coffee Services Division. Together, both Gérard and Sylvain have positioned GMCR Canada to be a leader in its industry."I am very confident about GMCR's ability to successfully manage the challenges that lay ahead," Mr. Toutant says. "Thanks to our employees' leadership and passion, we continue to grow our Company and to engage with and please our customers. My goal is to make sure GMCR Canada is recognized throughout the country as a leader in sustainability through our local community programs, support to coffee-growing communities, environmental footprint reduction efforts and offering sustainable products. "Sylvain has a long and successful track record in marketing, retail and business management, including participating in the design and launch of the Réno-Dépôt chain. One of the main architects of its development, he helped make it one of the most admired businesses in Québec, becoming its president and chief executive officer in 2001. He has also held the position of president and CEO of the Société des alcools du Québec."Sylvain Toutant has helped position GMCR Canada as a leader in our industry," says Lawrence J. Blanford, president and CEO of GMCR. "This appointment is a logical next step that will allow us to continue transforming our company. On his side, Gérard's leadership and commitment over the last 17 years has been exceptional. "Readers will recall that Van Houtte®, Keurig® and Timothy's World Coffee®, are all part of GMCR's family.About Green Mountain Coffee Roasters, Inc.As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably grown coffee and donating a portion of its pre-tax profit to social and environmental projects.GMCR routinely posts information that may be of importance for investors in the Investor Relations section of its website, www.gmcr.com including news releases and its complete financial statements, as filed with the Securities and Exchange Commission. GMCR encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to GMCR's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.About GMCR Canada Holding Inc.GMCR Canada Holding Inc. (GMCR Canada), the Canadian business unit of Green Mountain Coffee Roasters, Inc., offers a wide range of premium coffees in a variety of formats. GMCR Canada also offers Keurig® single cup brewers and many beverages for use in the brewer. Consumers can enjoy GMCR Canada products whether they are at home, at work, in a café-bistro or in other selling points. GMCR Canada markets flagship brands such as Keurig®, Van Houtte®, Timothy's World Coffee® as well as Green Mountain Coffee®, Tully's® and Café Escapes®.For more product information, visit the websites of: Keurig® at Keurig.ca, Van Houtte® at VanHoutte.com, Timothy's World Coffee® at Timothys.caSOURCE: GMCR CanadaFor further information: Source:GMCR CanadaGMCR-M Information:Mathieu LavalléeTACT Intelligence-conseil514-947-7628mlavallee@tactconseil.ca