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Press release from Business Wire

Need for Speed Most Wanted – The Most Socially-Connected Game of This Generation – Races on to Retail Shelves Today

<p class='bwalignc'> <i>The Open World Racing Game, Created by Award-Winning Developer Criterion Games, Shatters Franchise Records with the Reimagining of the Best-Selling Title in Need for Speed History</i> </p>

Tuesday, October 30, 2012

Need for Speed Most Wanted – The Most Socially-Connected Game of This Generation – Races on to Retail Shelves Today09:00 EDT Tuesday, October 30, 2012 REDWOOD CITY, Calif. (Business Wire) -- Make trouble for the cops, for your friends or just for fun! Electronic Arts Inc. (NASDAQ:EA) and Criterion Games today announced that the latest entry in the critically-acclaimed Need for Speed™ franchise, Need for Speed Most Wanted, is now available at retail stores and on Origin.com in North America. After shattering franchise records with a total of 43 award nominations and winning the prestigious Best Racing Game award at this year's Electronic Entertainment Expo (E3), from the E3 Game Critics, Need for Speed Most Wanted is poised for global success. In Spain, Official PlayStation Magazine awarded Most Wanted with a 9.4/10 and called it, “the best online multiplayer experience ever.” Game Informer, in North America, gave Most Wanted a 9/10 and described the action as an “exhilarating experience.” Edge Magazine, in the UK, also awarded Most Wanted a 9/10 and credited the game for setting a “new standard in open world driving games.” Need for Speed Most Wanted puts social competition at the heart of the experience, and lets players compete to become the Most Wanted amongst people they care about the most - their friends. Need for Speed Most Wanted is powered by Autolog 2, an innovative online technology that automatically tracks and compares everything players do in the game against their friends, from earning Speed Points to achieving best race times and more. Autolog 2 also generates personalized gameplay recommendations, which are integrated throughout the open world, fueling competition and rivalries. If there's something to do, there's someone to beat. How can you tell which friend has the furthest jump through a billboard? Autolog 2 puts their face on it. With Autolog 2's deep and powerful social integration, Need for Speed Most Wanted has been declared, “the ultimate social game” by IGN, engaging friends unlike ever before, and allowing players to leave their mark in the open world across their social network. Winning never felt so good. “With our years of experience creating critically acclaimed blockbuster hits, Need for Speed Most Wanted is Criterion's vision to shake up the series and breathe new life into the genre,” said Matt Webster, Executive Producer, Criterion Games. “We're throwing years of convention out the window and creating an open world game with an open structure that lets players drive whatever car they want, how they want, without consequences. We've built an experience full of variety that enables freedom and choice for the player to play the game the way they choose. Take down friends in a race to the finish, explore the city to find new cars, flash past speed cameras, jump through billboards or take on an Autolog Recommendation. Not only do players have complete freedom, they're rewarded for everything they do. With friends so naturally embedded into the heart of the experience, Need for Speed Most Wanted is the most socially-connected game of this generation.” Developed by award-winning studio, Criterion Games, Need for Speed Most Wanted features a seamless, nonstop multiplayer experience, with no menus and no lobbies - just competition. Gamers are thrust into a continuous playlist of different events with persistent scoring and endless rewards. Players must fight for position on the start line, or turn around to take out oncoming rivals at the finish. Furthermore, with the all-new CloudCompete technology, players can extend the game beyond the console with a cloud-based scoring system that tracks Speed Points and game accomplishments across multiple platforms through http://www.needforspeed.com. For the first time, players can rack up points on the couch while playing multiplayer on the console and then top off their Speed Points while on the go on iPhone, iPad, iPod touch, Android or PlayStation® Vita. Need for Speed Most Wanted is now available in North America and will be available November 1 in Europe for the Xbox 360® videogame and entertainment system with Kinect support, PlayStation®3 computer entertainment system, PC, PlayStation Vita, iPhone, iPad, iPod touch, and Android. Need for Speed Most Wanted is available for $6.99 from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore. For more information on Need for Speed Most Wanted, visit http://www.needforspeed.com/most-wanted. For more information on Need for Speed, visit http://www.needforspeed.com or become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitter at http://www.twitter.com/needforspeed. About Electronic Arts Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries. In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com. The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield and Battlefield 3 are trademarks of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the property of their respective owners and used with permission. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies and used with permission. Facebook is a registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners. EA Games LabelAmanda Taggart, 650-628-2974PR Directorataggart@ea.comShirley Chu, 514-664-8207PR Managershirleyc@ea.comMelissa Ojeda, 650-628-7870Senior Publicistmojeda@ea.com