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Press release from Business Wire

PBteen to Open Pop-up Store in Edina

<p class='bwalignc'> <i>Galleria Edina Location will be the First PBteen in Minnesota</i> </p> <p> </p>

Thursday, November 01, 2012

PBteen to Open Pop-up Store in Edina09:00 EDT Thursday, November 01, 2012 SAN FRANCISCO (Business Wire) -- PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, today announced the opening of its first store in Minnesota, at the Galleria in Edina, on Wednesday, November 7 at 10:00 AM. The PBteen pop-up store will open with the new holiday 2012 collection, just in time to get a start on seasonal shopping. The store will showcase PBteen's new holiday gift assortment, including gadgets for guys and girls, fur-inspired bedding and lounge seating, jewelry and beauty storage and accessories, as well as the recently launched Burton home collection. PBteen Fur-Inspired Lounge - Holiday 2012 (Photo: Business Wire) When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience. Onsite design specialists will be available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. The pop-up will be anchored around a PBteen Design Lab where teens and their parents can engage with the brand and its products by creating a personalized room electronically on a computer monitor and quickly see it come to life on a television screen overhead. Products available at can be ordered through the store and shipped directly to the customer for ease of shopping. Customers are invited to be one of the first 250 to visit the store on opening day for a free gift and a chance to win one of five $250 PBteen gift cards. To celebrate this new location, the store will have a live D.J. playing music on grand opening day and weekend. “We are excited to join the Twin Cities community and share our PBteen brand with teens and their parents this holiday season,” said Janet Hayes, President of PBteen and Pottery Barn Kids. “PBteen is committed to creating a personalized shopping experience; the new store will have a complimentary Design Lab where customers can come in and create their dream room with the help of a personal design specialist.” Store Location: Galleria Edina3510 Galleria69th and France AvenueEdina, MN 55435 Store Hours: Monday - Friday 10:00 AM – 9:00 PMSaturday 10:00 AM – 8:00 PMSunday 11:00 AM – 6:00 PM Grand Opening Details: Facebook & Wishlist Promotion: The first 250 customers to “check in” at the new PBteen store via Facebook (PBteen - Galleria Edina) or create a Wishlist in the Design Lab will receive a free PBteen back sack. Five lucky winners will find a surprise gift card for $250 inside their back sack. Live D.J.: A D.J. will beplaying music inside the store during grand opening day and weekend. Come out and enjoy upbeat music and giveaways. ABOUT PBTEEN PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site and at seven U.S. retail stores in Atlanta, Chicago, Durham, Natick, New York City, St. Louis and Roseville. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook and Pinterest presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California. ABOUT WILLIAMS-SONOMA, INC. Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing seven distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) – are marketed through 579 stores, seven direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates. Photos/Multimedia Gallery Available: PBteenCandice Miller, 415-616-8426Public Relations Manager,