Press release from Business Wire
Discover Fan Loyalty Poll: ‘Ferris Bueller's Day Off' Not in the Cards for Most College Football Fans
Thursday, November 01, 2012
RIVERWOODS, Ill. (Business Wire) -- Most college football fans wouldn't risk job security for free tickets to their favorite college football team's game, as the Discover Fan Loyalty Poll shows only 5 percent would take a page from Ferris Bueller's playbook and try to get away with calling in sick to see their team play.
In the ninth week of Discover's national survey designed to gauge college football fan loyalty, fans were asked what they would do if offered free tickets to see their favorite team play on a day they had to work. The majority, 70 percent, would tell their boss the truth and ask for the day off, while 15 percent would simply refuse the tickets and go to work that day. A smaller number of fans, 6 percent, would sell the tickets, and the remaining 4 percent were unsure of what they would do.
However, if their boss was a diehard fan of the rival team playing in that game, 19 percent of fans think it's a good idea to invite their boss to the game.
Since the launch of the Discover Fan Loyalty Poll back in September, fans haven't budged on their choice for the best team in the country. Alabama came in at No. 1 again with 49 percent of the vote. Fans came in closer agreement this week on the order of the top five, but dropped Florida in favor of Georgia. The rankings are as follows:
- Alabama, 49 percent
- Oregon, 10 percent
- Kansas State, 10 percent
- Notre Dame, 9 percent
- Georgia, 3 percent
- Florida, 2 percent
- Louisiana State University, 2 percent
- South Carolina, 1 percent
- Some other team, 8 percent
- Not sure, 6 percent
Alabama also remained the fans' top pick for winning the national championship with 49 percent. However, Notre Dame actually leapfrogged Kansas State and Oregon in this category, earning 13 percent of the vote. Kansas State and Oregon received 11 percent and 10 percent, respectively.
The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen Reports, a nationally recognized leader in polling, who gathers sentiment by phone from 800 college football fans who follow games at least once per week on television, radio, in person or online.
Discover launched the Fan Loyalty Poll to give die-hard fans a platform to showcase their dedication and love for their favorite college football team leading up to the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl. Each week the poll will offer new questions about what college football fans are thinking this season.
Beyond title sponsorship of the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl, Discover's commitment to college football includes relationships with ESPN and Notre Dame Football on NBC.
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.
Katie Henry, 224-405-4437
Matthew Towson, 224-405-5649