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Press release from Business Wire

Hillshire Farm® Brand Highlights Farmhouse Roots, Heritage Hickory Flavor and Product Versatility in New National Ad Featuring Smoked Sausage

<p> <i>New Ad by Y&R New York Highlights the Attention to Detail that Goes into Hillshire Farm Products</i> </p>

Monday, November 05, 2012

Hillshire Farm® Brand Highlights Farmhouse Roots, Heritage Hickory Flavor and Product Versatility in New National Ad Featuring Smoked Sausage08:00 EST Monday, November 05, 2012 DOWNERS GROVE, Ill. (Business Wire) -- The Hillshire Farm brand is paying tribute to its farmhouse roots with a new advertisement showcasing the care and craftsmanship that goes into creating Hillshire Farm smoked sausage. The ad, created by Y&R New York, highlights the hickory flavor of Hillshire Farm smoked sausage and the taste and versatility of its smoked sausage offerings. This is the second television spot that is part of the brand's new direction to showcase its heritage, farmhouse roots and enduring commitment to quality. “While the Hillshire Farm brand has grown over many years to adapt to the demands of our consumers, we have also stayed true to the original values of our founders,” said Reggie Moore, vice president, marketing, Hillshire Farm brand. “This new ad highlights our iconic smoked sausage while telling the story of the taste, craftsmanship and the attention to detail that our brand has honored for over 75 years.” The new Hillshire Farm ad titled “Hickory” will debut today with :30 television spots airing nationally, as well as in markets across the country. In “Hickory,” the viewer learns about how the Hillshire Farm brand uses hickory wood and other savory spices to flavor its sausage, and shows how this attention to detail can transform any smoked sausage dish into a rustic feast. About Hillshire FarmHillshire Farm brand has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality meats includes Hillshire FarmDeli Select lunchmeats, Hillshire Farm Smoked Sausage, Hillshire Farm Link Sausage and Hillshire FarmLit'l Smokies cocktail links. Visit www.hillshirefarm.com for additional information. About The Hillshire Brands Company The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generates nearly $4 billion in annual sales and has approximately 9,500 employees. The Hillshire Brands' portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. The company, formerly known as Sara Lee Corporation, began trading under the “HSH” ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business. For more information on the company, please visit www.hillshirebrands.com. MWWKate Simpson, +1 646-215-6893orThe Hillshire Brands CompanySara Matheu, +1 630-598-8722