Press release from Business Wire
New Driver Steals the Show at Nike Golf's Global Innovation Summit
<p> <i><b>-Nike VR_S Covert Is The World's First Ever High Speed Cavity Back Driver-</b></i> </p>
Monday, November 05, 2012
New Driver Steals the Show at Nike Golf's Global Innovation Summit19:00 EST Monday, November 05, 2012
BEAVERTON, Ore. (Business Wire) -- Nike (NYSE:NKE) Golf's momentum of non-stop innovation is on show in
full force this week at the company's Global Innovation Summit in
Orlando, Florida. The technology and design-filled event is being
headlined by today's introduction of what promises to be an industry
sensation. Nike Golf is the first in history to bring high-speed cavity
back technology to a driver that conforms to USGA and R&A Rules.
Nike VR_S Covert Tour Driver - Cavity Back (Photo: Business Wire)
This visually stunning iconic red driver stands out as the most
innovative club Nike Golf has ever produced. Its three proprietary
technology platforms: High Speed Cavity Back; FlexLoft adjustability;
and NexCOR face, combine to create unprecedented distance, control and
forgiveness.
In addition to dramatically enhancing performance, the VR_S Covert
wow-inducing design and engineering also simplifies the consumer's
retail experience, since the FlexLoft adjustability system allows for
the driver to easily be changed to any loft and any face angle at any
time. This creates 15 different options in one single club to meet the
various swing characteristics of golfers.
“With the VR_S Covert we have created a game changing piece of
technology that has already begun a growing industry buzz,” said Rob
Arluna, Nike Golf's Global Golf Club Business Director. “It is visually
exciting, it feels and sounds amazing and, most importantly, it creates
powerful results with a high degree of control. Golfers and our Nike
Golf Tour athletes are going to have a lot of fun with this driver.”
The High Speed Cavity Back in the VR_S Covert is a technology used in
irons and now brought to drivers, fairways and hybrids for the first
time by Nike Golf. This technology leads to more stability at impact,
which delivers more energy to the ball, resulting in more distance and
control. The Cavity Back is only visible from the sole view but is
covered and hidden underneath by the crown to be more visually and
pleasing at address – hence the name VR_S Covert. By incorporating this
new hidden geometry into the driver, Nike Golf engineers have been able
to move the weight of the club to the heel and toe of the golf club,
raising Moment of Inertia (MOI) to increase forgiveness and add even
more distance to off-center shots.
Nike Golf's FlexLoft is a simple pull, turn, and push/tighten mechanism
that allows for an intuitive adjustment system. The patented Dual Axis
adjustment allows golfers to choose their loft and face angle
independently of each other by decoupling loft from face angle. This all
leads to better ball flight for more distance as well as enhanced
workability. This easy to use system gives the golfers 15 different
options to suit their game and course conditions.
The NexCOR face technology featured in the VR_S Covert line is designed
to deliver faster ball speed and longer shots from a wider area of the
face. NexCOR creates more speed at impact by employing a variable face
thickness that moves the sweet spot higher from the heel of the club to
the center high, where most golfers are likely to make impact.
The VR_S Covert driver will be available in golf stores throughout North
America and Europe on February 8, 2013 and in the rest of world starting
on February 15, 2013. The driver will be offered in two models, the VR_S
Covert Tour and VR_S Covert. The VR_S Covert Tour is 430cc and features
a deeper face and a fixed weight screw. The VR_S Covert is 460cc and has
a wider breadth. Both models will come with Mitsubishi Rayon's new Kuro
Kage shafts that are produced with higher carbon fiber density for
superior control and power.
Key Technologies:
High Speed Cavity Back – Industry First in a conforming driver.
FlexLoft Adjustability System – Any Loft. Any Face Angle. One Club for
All.
NexCor – The New Face of Speed.
Nike VR_S Covert Tour 430cc
Available: 2/8/2013
FlexLoft Adjusts: 8.5-12.5
Kuro Kage 60s Shaft Flex: R, S, X
Street Price: $399.00
Nike VR_S Covert 460cc
Available: 2/8/2013
FlexLoft Adjusts: 8.5-12.5
Kuro Kage 50s Shaft Flex: W, A, R, S, X
Street Price: $299.00
Located in Beaverton, Oregon, Nike Golf designs and markets golf
equipment, apparel, balls, footwear, bags and accessories worldwide.
Nike Golf is passionately dedicated to ushering in the future of this
great game by developing ground-breaking innovations that enable
athletes to perform at their physical and mental peak. For more
information on Nike Golf, visit our Web site at www.nikegolf.com.
To follow Nike Golf on Twitter visit www.twitter.com/nikegolf
and to become a fan on facebook go to www.facebook.com/nikegolf
. Editors and journalists in the U.S. seeking editorial information and
downloadable images, visit www.nikegolf.com/presscenter.
For international journalists, please contact Nike Golf's public
relations representative in respective countries for information.
For more information, including multi-media materials, please visit: www.NikeInc.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50466774&lang=en
Nike GolfBeth Gast, 503-532-8852beth.gast@nike.comorNike
GolfGretchen Wilhelm, 503-532-6236gretchen.wilhelm@nike.com
