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Press release from Marketwire

Winnipeg Moviegoers Receive Cutting Edge Silver Screen Experience

SilverCity St. Vital opens Winnipeg's first UltraAVX(TM) auditorium

Wednesday, November 07, 2012

Winnipeg Moviegoers Receive Cutting Edge Silver Screen Experience07:00 EST Wednesday, November 07, 2012TORONTO, ONTARIO--(Marketwire - Nov. 7, 2012) - Beginning tomorrow, Winnipeggers can enjoy their favourite blockbusters in a cutting edge auditorium that offers a first-of-its-kind cinema experience in Manitoba.SilverCity St. Vital Cinemas and XSCAPE Entertainment Centre will open the province's first UltraAVX™ auditorium on Thursday, November 8, 2012, showing the highly anticipated James Bond film, SKYFALL.The announcement follows Cineplex Entertainment's (TSX:CGX) opening of Cineplex Odeon McGillivray and VIP Cinemas last week.UltraAVX™ auditoriums are a significant advancement to traditional auditoriums, featuring wall-to-wall screens, an ultra high definition picture, and a cutting edge Dolby® Atmos™ surround sound system. Guests attending a presentation in an UltraAVX™ auditorium will enjoy more comfortable high-back rocker seats and the opportunity to reserve seating in advance."We're confident our guests will enjoy the UltraAVX™ experience, especially with so many highly anticipated films just around the corner," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "This season's most anticipated films, such as SKYFALL; The Twilight Saga: Breaking Dawn, Part 2; and The Hobbit are a perfect way to experience what UltraAVX™ has to offer."Guests can purchase tickets at the theatre box office, through the Cineplex mobile apps, or online at www.cineplex.com.About UltraAVX™UltraAVX™ provides guests with the sharpest picture, a powerful digital surround sound system and reserved seating, delivering a truly immersive movie-going experience. UltraAVX™ features wall-to-wall screens that are significantly larger on average than our traditional screens. Christie Solaria™ Series 4230 DLP Cinema® projectors provide an ultra high definition presentation, projecting super bright, crystal clear images onto the big screen.The system is further enhanced with the addition of RealD 3D technology, enabling the presentation of the latest 3D movies. Complementing the stunning on-screen picture from these new 4K projectors is a superb 7.1 Dolby® Atmos™ surround sound system that envelops the audience and takes the cinema experience to a whole new level. Guests will enjoy the super comfy high-back rocker seats. Because all seats are reserved, guests can select the specific seat(s) they want in the auditorium when they purchase their tickets.About Cineplex:Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.Cineplex is headquartered in Toronto, Canada, and operates 133 theatres with 1,437 screens from British Columbia to Quebec, serving approximately 70 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at www.cineplex.com.FOR FURTHER INFORMATION PLEASE CONTACT: Contact Information: For information, interviews or photos, please contact:Cineplex EntertainmentPat MarshallVice President, Communications and Investor Relations416-323-6648pat.marshall@cineplex.comCineplex EntertainmentMike LangdonDirector, Communications416-323-6728mike.langdon@cineplex.comwww.cineplex.com