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Press release from Business Wire

Pampers and Beloved Singer, Songwriter and New Mom, Jewel, Unite in Nationwide Celebration of the

<p class='bwalignc'> <i><b>Pampers Rallies Parents to Join Month-Long Celebration with Their Babies via Exclusive Facebook Morning "Sing-Along" and Chances to Win Special Prizes Poised to Enhance Beautiful Mornings Together</b></i> </p>

Thursday, November 08, 2012

Pampers and Beloved Singer, Songwriter and New Mom, Jewel, Unite in Nationwide Celebration of the "Millions of Beautiful Morning Moments" Shared between Parents and Their Babies09:00 EST Thursday, November 08, 2012 CINCINNATI (Business Wire) -- Pampers, the world-renowned diaper brand, and beloved singer, songwriter, children's book author and new mom, Jewel, are uniting to pay homage to the “Millions of Beautiful Morning Moments” shared between parents and their babies. Whether it's shown by a morning “giggle fest,” baby's silly bed head, a giant snuggle hug, or a whimsical song, Pampers recognizes that all of these moments are expressions of sheer joy that parents feel in the morning with their baby. The “Millions of Beautiful Morning Moments” campaign pays tribute to the love that parents feel when reunited in the waking hours of the day with their little ones, and includes a month-long sweepstakes and a special performance by Jewel, exclusively on the Pampers Facebook page. “Pampers understands that joy experienced each morning between parent and baby are among life's most precious moments,” said John Brase, Marketing Director, Baby Care North America at Procter & Gamble (P&G). “That's why we are thrilled to provide parents with Pampers Baby Dry diapers, which offer 12 hours of overnight protection to help ensure morning moments with baby are even more beautiful. The ‘Millions of Beautiful Morning Moments' celebration, exclusively on Pampers Facebook page, is a forum that truly celebrates a parent's love for their baby while showcasing why mornings with little ones are among the most joyful.” To kick-off the “Millions of Beautiful Morning Moments” campaign, Pampers is partnering with Grammy Award-nominated singer and new mom, Jewel, to engage parents and tiny tots across the nation in an exclusive acoustic sing-along and “live” reading of her recently-released children's book, ‘That's What I'd Do.' Theinteractive session will be held exclusively on Pampers Facebook page (www.Facebook.com/Pampers) on November 16th at 10:30 a.m. CST. Parents can visit the “Live Chat” tab for a chance to go “behind-the-scenes” at Jewel's Texas ranch home to ask questions and share in her most cherished beautiful morning moments as a mom with her 14-month-old son, Kase. Prizes will be given away at random to select participants. “My son, Kase, is the number one reason why I love the mornings,” said Jewel. “The early waking hours of the day, after my baby has had a good, dry night's sleep, are our time – we snuggle, sing, read, giggle, and just simply smile. Seeing him so happy in the morning is a priceless gift. I'm so thrilled to be a part of Pampers 'Millions of Beautiful Morning Moments' celebration, which encourages parents to take a step back each morning – before the chaos of the day ensues – and truly relish those precious morning moments with our babies.” PAMPERS THIRTY DAYS OF BEAUTIFUL MORNINGSTogether with Jewel, Pampers is rallying parents to join the “Millions of Beautiful Morning Moments” month-long celebration through an array of online activities that bring to life the treasured morning reunions they share with their babies. Beginning November 8, 2012 through December 7, 2012, parents will have the chance to win daily prize packs poised to enhance beautiful mornings together with their baby – complete with 'must-haves' like digital cameras, story books, diapers, wipes and more. One grand prize recipient will be selected to win a $5,000 gift card that can be applied to “designing” their family's ideal beautiful morning moment – whether it's outfitting their baby's nursery, or simply ensuring endless beautiful mornings for their baby's future through college savings. Parents can participate by visiting the Pampers Facebook Page (www.facebook.com/pampers) and clicking on the Pampers “30 Days of Prizes” tab*. Pampers is also asking consumers to submit photos of their beautiful mornings with baby on the Pampers Facebook timeline. One photo will be selected (at random) each week and featured as the “Beautiful Morning Moment of the Week.” With three layers of protection, Pampers Baby Dry diapers offer little ones up to 12 hours of overnight dryness, helping ensure those first morning moments with baby are even more beautiful each and every day. Pampers diapers can be purchased at retailers nationwide and online. To learn more about Pampers, please visit www.pampers.com and www.Facebook.com/Pampers. About Pampers®Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com. About Procter & GambleP&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. * NO PURCHASE NECESSARY.Legal residents of the 50 United States (D.C 18 and older as of the last day of the month prior to the date of entry.Ends 12/7/12.To enter and for Official Rules, including odds and prize descriptions, visit http://pampers.promo.eprize.com/beautifulmornings/. Void where prohibited. Procter & Gamble Baby CareTricia Higgins, 513-945-0451higgins.mp@pg.comorCitizen Paine (for Pampers)Stacy De Fino, 212-613-4922stacy.defino@citizenrelations.com