Press release from Business Wire
Target Partners with CNET to Offer Expert Product Reviews on Top Electronics
<p class='bwalignc'> <i><b>Tech reviews available Nov. 11 in stores and now at Target.com, just in time for the holidays</b></i> </p>
Thursday, November 08, 2012
Target Partners with CNET to Offer Expert Product Reviews on Top Electronics08:00 EST Thursday, November 08, 2012
MINNEAPOLIS (Business Wire) -- Target Corp. (NYSE: TGT) announced a partnership today with CNET – the
No. 1 website for consumer electronics and tech news – to provide guests
with CNET Editors' Picks for Target, just in time for the holiday
season. This is the first collaboration of its kind between a major
retailer and a top industry expert, and is part of a larger, ongoing
partnership between Target and CNET. Beginning Nov. 11, Target guests
can shop the electronics department with even more confidence and ease
thanks to unbiased expert reviews that will appear with select
electronics items both on-shelf at all Target stores nationwide and
within the “Expert Review” tab on Target.com.
Target Partners with CNET to Offer Expert Product Reviews on Top Electronics (Photo: Business Wire)
“We want our guests to think of Target first when it comes to their
consumer electronic needs,” said Scott Nygaard, vice president,
Merchandising, Electronics at Target. “We know our guests find expert
reviews helpful when making purchasing decisions; as the respected
industry expert, CNET was a clear choice to provide this expertise to
Target's guests.”
CNET Editors' Picks for Target will feature 25 product reviews across
Target's electronics department. CNET editors rated products based on
ease of use, style and value - the three criteria most important to the
Target guest. These product reviews will be clearly visible in stores,
with on-shelf signage prominently featuring the CNET logo and qualifying
criteria, such as “Best first digital SLR” for the Nikon D3100. Guests
can use the QR code on the signs to access the full product review on Target.com.
CNET Editors' Picks for Target will also be promoted on the Target.com
electronics' homepage where guests can access product reviews under the
“Expert Review” tab found on each product's page.
“CNET editors review hundreds of tech products each year, and we've
built a reputation as the most trusted and expert tech reviewers,” said
Lindsey Turrentine, editor in chief of CNET Reviews. “We understand that
whether consumers are looking for a tablet or a TV, finding the right
device can be overwhelming and fun at the same time, so we're thrilled
to help Target guests enjoy gadget shopping this holiday season.”
As part of the partnership, guests can visit Target.com
to read CNET editors' reviews on more than 300 devices, and they'll find
Target's circular promotions featured within the CNET.com
Marketplace section, updated weekly. Help and how-to videos featuring
CNET editors Sharon Vaknin and Brian Cooley will provide tips and advice
on getting started with the season's must-have electronics and will be
available in Target stores and at Target.com
later this holiday season.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,781
stores across the United States and at Target.com. The company plans to
open its first stores in Canada in 2013. Since 1946, Target has given 5
percent of its profit through community grants and programs; today, that
giving equals more than $4 million a week. For more information about
Target's commitment to corporate responsibility, visit Target.com/hereforgood.
About CNET
CNET shows the exciting possibilities of how technology can enhance and
enrich people's lives. Each month, millions of people visit CNET to get
the information, tools, and advice that help them decide what to buy and
how to get the most out of that technology. CNET features the latest
news and unbiased reviews, videos that help demystify technology,
software, mobile apps and game downloads, user opinion and reviews, and
popular shows like “The 404.” Follow CNET on Twitter (@CNET) or Facebook
(www.facebook.com/cnet).
CNET is a property of CBS Interactive.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50470706&lang=en
Target Public RelationsKristy Welker, 612-761-6025orTarget
Media Hotline, 612-696-3400orCNET PRJenifer Bosacci,
415-344-2441
