Press release from Business Wire
KB Home Introduces “Simply Living” Design Options with Support of AARP
<p> <b>Not just for retirees, universal design elements can benefit all homebuyers</b> </p>
Thursday, November 15, 2012
KB Home Introduces “Simply Living” Design Options with Support of AARP08:00 EST Thursday, November 15, 2012
LOS ANGELES & WASHINGTON (Business Wire) -- KB Home (NYSE: KBH), one of the nation's largest and most recognized
homebuilders, today announced a collaboration with AARP to offer the
“Simply Living” collection of home design options exclusively at its KB
Home Design Studios. Simply Living options reflect the principles of
universal design, and are intended to make homeowners' lives easier,
safer and less stressful—in a word, “simpler.”
Available now at all KB Home Design Studios nationwide, the Simply
Living options are identified by special product information tags.
Simply Living options will be available across nearly all categories,
including kitchen, bath, flooring, lighting and technology.
“Though the principles of universal design are not new, our collection
of Simply Living options makes it easy to bring them into any new KB
home,” said Tom Silk, senior vice president of marketing and
communications for KB Home. “The ability to incorporate features in our
new homes that make good, practical sense for our customers in any stage
of their lives is just one more way that KB Home's Built to Order
process delivers customization and value to our homebuyers.”
KB Home worked with AARP to determine which design options would qualify
for the Simply Living label. Both organizations hope to raise awareness
about the little adjustments to home design and decor that can have a
positive impact on quality of life for homebuyers of all ages and
abilities. For instance, Simply Living options include pull-out shelving
in cabinetry, paddle light switches and slip-resistant flooring.
“Options like those included in the Simply Living collection are not
just for retirees or those with physical limitations,” said Amy Levner,
Home and Family Manager for AARP. “Universal design is just that,
universal, and we commend KB Home for recognizing the importance of
giving consumers the opportunity to make their homes more accessible and
more comfortable for all.”
About KB Home
KB Home is one of the largest and most recognized homebuilding companies
in the United States. Since its founding in 1957, the company has built
more than half a million quality homes. KB Home's signature Built to
Order™ approach lets each buyer customize their new home from lot
location to floor plan and design features. In addition to meeting
strict ENERGY STAR® guidelines, all KB homes are highly energy efficient
to help lower monthly utility costs for homeowners, which the company
demonstrates with its proprietary KB Home Energy Performance Guide®
(EPG®). A leader in utilizing state-of-the-art sustainable building
practices, KB Home was named the #1 Green Homebuilder in the most recent
study by Calvert Investments and the #1 Homebuilder on FORTUNE
magazine's 2011 World's Most Admired Companies list. Los Angeles-based
KB Home was the first homebuilder listed on the New York Stock Exchange,
and trades under the ticker symbol "KBH." For more information about KB
Home's new home communities, call 888-KB-HOMES or visit www.kbhome.com.
KB HomeMartha Finkley310-231-4130mafinkley@kbhome.com
