Amazon Brings Holiday Cheer with Video Gift Cards09:00 EST Friday, November 16, 2012 SEATTLE (Business Wire) -- (NASDAQ:AMZN)— Amazon.com, Inc. today announced the launch of Amazon Video Gift Cards (www.amazon.com/giftcards-video), a new gift card experience where customers can create free, personalized JibJab Starring You® videos featuring a photo of their own face or faces of their friends and family. From the cheerful “Elf Snowball Fight” to the laugh-out-loud “Roller-skating Disco Birthday,” customers can personalize a video gift card for over a dozen occasions. Additionally, customers who receive Amazon Video Gift Cards can easily share their JibJab videos through Facebook, Twitter, Pinterest and email, while keeping their gift card details private. “We're excited to add Amazon Video Gift Cards to our growing set of digital gift card products,” said Max Bardon, General Manager, Amazon Gift Cards. “We think customers will love uploading a family photo to one of our entertaining holiday-themed video gift cards and enjoy the engaging gift-giving experience of the new Amazon Video Gift Cards this season.” Sending Amazon Video Gift Cards is fun and easy. To start, customers simply choose from the more than 50 JibJab Starring You® videos, upload a photo of their own face or the faces of their friends and family, select a gift card amount of up to $2,000, then email or post it to a friend's Facebook Wall. Customers who receive a video gift card can use it to shop for the millions of items available on Amazon at their convenience – Amazon Video Gift Cards are delivered instantly or can be scheduled for a future date and never, ever expire. Here are some of the Amazon Video Gift Cards customers can send today at www.amazon.com/giftcards-video: Winter Holidays Elf Snowball Fight Pilgrim Song A Christmas Carol   Birthday Birthday Piñata Rocker Birthday Roller Disco   Everyday Fun Disco German Polka I Got You Babe   About Amazon.com Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. About JibJab JibJab is in the business of making things that make people laugh. From political satires like THIS LAND, to personalized Starring You® videos, JibJab has been creating world-class online entertainment since 1999. With the audacious goal to make billions of people happy, the company has recently focused its cutting edge creative and production leadership on the children's learning and entertainment market with the launch of StoryBots™. To learn more, visit Blog.JibJab.com/About or StoryBots.com/for-parents. JibJab® and Starring You® are trademarks of JibJab Media Inc. in the United States and other countries. Any other product or company names mentioned herein are the trademarks of their respective owners. Forward-Looking Statements This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings. Amazon.com, Inc.Media Hotline, 206-266-7180www.amazon.com/pr