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Press release from CNW Group

Yellow Pages Group and Yahoo! Canada Partner to Give Canadians an Enhanced Local Search Experience

Friday, November 23, 2012

Yellow Pages Group and Yahoo! Canada Partner to Give Canadians an Enhanced Local Search Experience08:00 EST Friday, November 23, 2012MONTRÉAL, TORONTO, Nov. 23, 2012 /CNW/ - Yellow Pages Group (YPG) and Yahoo! Canada today announced they have expanded their six-year partnership to provide Yahoo! Canada users with an enhanced local search experience.Yahoo! Canada users can get better, faster access to local search results, as well as details on local businesses including hours of operations, photos, videos, ratings and reviews - providing an improved experience for users who are looking for the information that's most relevant to them based on their location."Yahoo! is focused on making the things we do everyday more delightful and entertaining, and certainly local search is a core daily experience," said Gina Cothey, Senior Director of Audience, Yahoo! Canada. "We are pleased to extend our partnership with the Yellow Pages Group to help our users receive the relevant local search results and information they are looking for."Thanks to YPG's YellowAPI technology, when Yahoo! Canada users search for local businesses or information, their results will be better organized based on their search history or location. The technology ensures users receive even more accurate local search results based on where they are, especially for Canadians searching for businesses—such as restaurants or coffee shops—located close to home or the office."YellowAPI contains a list of 1.5 M Canadian businesses and enhanced content on over 300,000 businesses who are participating advertisers, or where we have aggregated third-party content," said Nicolas Gaudreau, Chief Marketing Officer, Yellow Pages Group." By partnering with Yahoo! Canada, we significantly extend our advertisers' reach on a platform that is outside of our network of properties. This is another milestone in our digital transformation as it shows the growing value of our cutting-edge digital solutions."Yahoo! users can perform a search on www.yahoo.ca, and then click on the "Local" tab, which takes them to the customized page yahoo.yellowpages.ca. The page features Yahoo! Canada's branding and a personalized mapping experience.About Yahoo! CanadaYahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net or the company's blog yodel.yahoo.com).Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and http://qc.yahoo.com/. In Canada, Yahoo! sites were visited by more than 16 million unique Canadians in September, 2012 (comScore Media Metrix). Yahoo! Canada is headquartered in Toronto, Ontario.About Yellow Pages GroupYellow Pages Group is a leading digital company in Canada. The Company serves over 300,000 local businesses through its nation wide sales force of media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca and RedFlagDeals.com™ The Yellow Media Inc. network of online properties reaches over 8 million unique visitors monthly.SOURCE: Yahoo! CanadaFor further information: Yahoo! Canada Contact Amanda Fearon Environics Communications 416-969-2654 afearon@environicspr.com YPG Contact Fiona Story Senior Manager, Public Relations 514-934-2672 Fiona.story@ypg.com