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Press release from PR Newswire

Briggs & Stratton Corporation Receives Dealers Choice Award For Snow Blower Engines: 750 Series? And 950 Series?

Wednesday, November 28, 2012

Briggs & Stratton Corporation Receives Dealers Choice Award For Snow Blower Engines: 750 Series? And 950 Series?16:57 EST Wednesday, November 28, 2012Engines designed to perform in harsh winter months win over dealersMILWAUKEE, Nov. 28, 2012 /PRNewswire/ -- Briggs & Stratton Corporation (NYSE: BGG), the world's largest producer of gasoline powered engines for outdoor power equipment, is a recipient of Power Equipment Trade's Dealers Choice Award for its 750 Series? and 950 Series? snow engines, a well-known industry award that honors outdoor power equipment suppliers' for their innovative products and technology.(Logo: http://photos.prnewswire.com/prnh/20120529/CG15020LOGO)Dealers Choice Award Details Earning recognition in the Industrial/Engine category, lawn and garden equipment dealers declared the 950 and 750 Series' engines a "winner" for their ability to perform during harsh winter months, particularly starting capabilities down to -20 degrees Fahrenheit. "Our snow engines are designed specifically for the application," said J.P. Benjamins, consumer engine marketing manager with Briggs & Stratton. "Using a dedicated snow facility in Bessemer, Michigan, our engine experts test the equipment to ensure they perform in the harshest of winter conditions. Plus, our team even travels the lengths of South America to find snow when it's summer here. With all of our engines, we take thorough measures to assure performance in a variety of conditions."Several other engine features helped dealers finalize their decision, including:Power ? ability to cut through heavy, wet snow Reliability ? a Magnetron electronic ignition and freeze-resistant recoil starter for quick and constant start-ups Convenience ? features such as mitt-grip handles allow for easy use with mittens or gloves, and a large fuel tank for extended running timeThe 750 and 950 Series' are part of a full snow blower engine line designed by Briggs & Stratton. The 750 Series engine will be available on Murray snow blowers sold at Walmart, as well as Simplicity and Snapper snow blowers sold at power equipment dealers. The Polar Force, which is based on the 950 Series, will be available on Ariens snow blowers sold at Home Depot and various other power equipment dealers. The Dealers Choice Awards have been a part of the Green Industry & Equipment Expo for more than seven years. Lawn and garden power equipment dealers gather together every year to vote on their favorite products. Product and technology innovations are defined within several categories that dealers can vote on: Accessory/attachments, Business services, Handheld, Industrial/Engine and Wheeled. For more details on the award, visit Power Equipment Trade's Dealers Choice Award page, or contact Briggs & Stratton at 414-259-5582.About Briggs & StrattonBriggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America's number one marketer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of standby generators, along with lawn and garden and turf care through its Simplicity®, Snapper®, Snapper Pro®, Ferris® and Murray® brands.  Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.SOURCE Briggs & Stratton CorporationFor further information: Carissa Gingras, 414-259-5821, Gingras.carissa@basco.com