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Press release from Business Wire

IHOP Unveils Innovative, Newly Redesigned Website That Puts Guests at the Center of the IHOP Experience

<p class='bwalignc'> <b>New Mobile Apps and Digital Gift Cards Provide Guests with New Ways to Discover—and Give—Everything You Love About Breakfast</b> </p>

Friday, November 30, 2012

IHOP Unveils Innovative, Newly Redesigned Website That Puts Guests at the Center of the IHOP Experience07:00 EST Friday, November 30, 2012 GLENDALE, Calif. (Business Wire) -- IHOP®, the place people go for everything they love about breakfast, has unveiled new virtual ways for guests to explore and interact with the iconic brand. The company has launched a newly redesigned website, www.IHOP.com which puts guests at the center of the IHOP experience, with several state of the art innovations: The home page features and highlights social engagement with posts and tweets from IHOP fans that are fed live, in real time so every visitor can see what is being said in the IHOP social communities. Menu items will also feature fan posts and tweets as headlines. Guests can also explore the menu in depth, choose individual items as their favorites, and share these in their own social channels. Each guest visit to the website will be served with customized content based on their preferences and favorites for a truly unique, highly personalized experience that is focused on them. The website also makes it easier than ever for guests to find the closest IHOP location for breakfast, and learn specific information about specials and events that are taking place at their particular local IHOP restaurant. And—just in time for the holidays—guests now have two ways to give the gift of IHOP. In addition to purchasing the traditional gift cards, they can now use the website to send a digital IHOP gift card to share their breakfast love electronically. These electronic gift cards are available in any amount and can be customized with a message from the giver. IHOPCraig Hoffman, (818) 637-3603Craig.Hoffman@dineequity.com