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Press release from PR Newswire

This Holiday Season, Deck the Halls with Baskin-Robbins' Festive New Ice Cream Cakes

Monday, December 03, 2012

This Holiday Season, Deck the Halls with Baskin-Robbins' Festive New Ice Cream Cakes09:00 EST Monday, December 03, 2012'Tis The Season To Celebrate With Dome-Shaped Snowman, Santa and Elf Holiday CakesCANTON, Mass., Dec. 3, 2012 /PRNewswire/ -- It's the holiday season once again and Baskin-Robbins, the world's largest chain of ice cream specialty shops, is offering a new lineup of dome-shaped ice cream cakes to brighten up holiday parties this month. Available now at participating Baskin-Robbins locations nationwide, these ho-ho-holiday cakes make for perfect gifts or delectable additions to any holiday party. Guests can customize each cake by choosing their favorite ice cream flavor, including December's Flavor of the Month, Mint Chocolate Chip, a classic flavor featuring mint-flavored ice cream with semi-sweet chocolate chips. (Photo: http://photos.prnewswire.com/prnh/20121203/NY21814 )(Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO )The eye-catching holiday cakes feature a unique dome shape available from Baskin-Robbins. The fanciful holiday designs include: Snowman Cake: Get into the holiday season with this holly jolly snowman cake, made with a layer of cake and any ice cream flavor. Santa Cake: Complete your collection with the Santa Cake. This treat will be the life of the party and can serve as the centerpiece for any holiday celebration. Elf Cake: For any dessert table in need of a little extra help, the Elf Cake is a delicious addition that can be customized with a layer of cake and any of Baskin-Robbins' ice cream flavors. Baskin-Robbins' Snowman, Santa and Elf cakes each serve 8-12 people and have a suggested retail price of $26.99 during the month of December. For guests looking for a smaller treat, Baskin-Robbins is also offering Snowman and Snow Woman Individual Treats.  Guests can pick their favorite Baskin-Robbins flavor and turn it into a snowman almost too cute to eat. The Snowman and Snow Woman Individual Treats are available at participating Baskin-Robbins shops and have a suggested retail price of $2.49."What better way to celebrate the holidays than by enjoying the company of family and friends and sharing Baskin-Robbins' festive new ice cream cakes," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. "These fun and delicious holiday cakes are sure to impress as the dessert table centerpiece at any holiday party."For a great stocking stuffer, give the gift of ice cream with a Baskin-Robbins gift card. Gift cards can be purchased in any amount between $2 and $100 at participating Baskin-Robbins shops or online at www.BaskinRobbins.com and never expire. Baskin-Robbins offers special holiday cake-themed gift cards on its website. Gift cards can also be personalized online with cherished photos or a customized message, and can be ordered along with a personalized greeting card.For more information about Baskin-Robbins and its wide range of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).About Baskin-Robbins Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.Contact:  Justin Drake  Dunkin' Brands  781-737-5200 justin.drake@dunkinbrands.com SOURCE Baskin-Robbins