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Press release from Business Wire

Philips' 60-Watt LED Bulb Gets a Makeover

<p> Taking advantage of AirFlux Technology, the Philips A-19 LED bulb gets a new aesthetic look and enhanced performance </p>

Tuesday, December 04, 2012

Philips' 60-Watt LED Bulb Gets a Makeover09:41 EST Tuesday, December 04, 2012 SOMERSET, N.J. (Business Wire) -- Using just 11 watts of power while putting out over 830 lumens, the latest generation of Philips' 60 watt A-19 LED bulb uses 10 percent less energy than its 12.5 watt predecessor, while increasing brightness by nearly 5 percent. The new lamp has an innovative new design that takes advantage of Philips AirFlux technology, a new airflow cooling system that eliminates the traditional distracting heat sink fins needed for thermal management of LED bulbs. Philips will be unveiling the new bulb at The Home Depot store on 59th Street in Manhattan on December 4th – 5th and at the 23rd Street store on December 5th-6th, offering consumers a $5 savings and the opportunity to learn more about LED lighting technology for the home. It will also be available at www.homedepot.com/lightbulbs with roll out to all Home Depot stores the beginning of the 2013. Philips A-19 LED bulb gets a new aesthetic look and enhanced performance (Photo: Business Wire) Designed to exceed Energy Star specifications, the bulb will reduce energy consumption by 85 percent, last 25 times longer and save an estimated $134.00 in electricity costs during its lifespan, as compared to the traditional 60-watt incandescent. This LED bulb will also offer consumers two different color temperatures, Soft White and Daylight, while the new sleek white shape makes it ideal for open fixtures and sheer shades. The new Philips A-19 LED bulb offers enhanced dimming capabilities, dimming down to 2 percent of power, while working with a broader range of dimmers. This further simplifies use and allows consumers to enjoy an effective, low energy solution for lighting in the home. For business users, particularly those within the hospitality sector, the new lamp will provide instant plug-in savings, through reduced energy and maintenance costs, in comparison with traditional bulbs. “We continue to push the boundaries of LED technology to improve the performance of our products, enhancing their light quality, while improving their energy-efficiency,” said Ed Crawford, general manager of Philips Lighting. “This latest generation of our LED bulb eliminates the tell-tale heat syncs of LED technology enabling a classic design, while reducing energy consumption by 10 percent offering more light output.” The Philips A-19 LED bulb is just the latest addition to the Philips portfolio to benefit from AirFlux technology, which includes a 40-watt LED equivalent, BR 30, B40, PAR 30, PAR 38 and the recently launched Philips hue, the world's smartest light bulb. Philips is at the forefront of LED lighting technology and the AirFlux family of products joins an industry-leading portfolio which includes the revolutionary L Prize bulb, which was recognized by the US Department of Energy for its innovation. From floodlights to spotlights to decorative candles, Philips offers a broad range of LED lamps designed with the latest and most advanced LED technology available on the market. Offering superior light quality and supporting some of the most popular fixture types, Philips LED products continue to usher in a new era of sustainable lighting. About Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121204006080/en/ Philips Electronics North AmericaSilvie Casanova, 978-659-7467Senior Manager, Lighting Communicationssilvie.casanova@philips.com