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Press release from Marketwire

Cineplex to Show Canadians' Top Picks for Holiday Movies

Miracle on 34th Street tops poll of Canadians' favourite Holiday Movies

Thursday, December 06, 2012

Cineplex to Show Canadians' Top Picks for Holiday Movies07:00 EST Thursday, December 06, 2012TORONTO, ONTARIO--(Marketwire - Dec. 6, 2012) - Canadians prefer the classics when it comes to their holiday movies, choosing Miracle on 34thStreet as their favourite holiday movie in a poll conducted by Cineplex Entertainment (TSX:CGX) and Ipsos Reid.Asked to select from a list of holiday movies, the top choice was 1947's Miracle on 34thStreet (21 per cent), starring Maureen O'Hara and John Payne. Closely following in second place was the 1990 film Home Alone with 19 per cent, and National Lampoon's Christmas Vacation rounded out the top three with 18 per cent.Other holiday films registering in the poll include: A Christmas Story, White Christmas, A Charlie Brown Christmas, The Polar Express and Elf.Several of the films selected - Miracle on 34thStreet, National Lampoon's Christmas Vacation, A Christmas Story and Elf - will be shown at Cineplex theatres across the country throughout the month of December, courtesy of Cineplex's Front Row Centre Events series."The holiday season is always a very busy time at the movies, and so many of our guests have wonderful memories involving holiday films," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "Cineplex is very excited to bring so many of these favourite films back to the big screen, so that our guests can create new memories with their families this holiday season."Throughout December, Cineplex will be showing a wide variety of Holiday programming for guests to enjoy, which will include:A Christmas StoryAll tickets $2.50A Family Favourites PresentationWhen: Saturday, December 8, 2012 - 11:00 a.m. local timeMiracle on 34thStreet (Original 1947, black and white)All tickets $6A Classic Film Series PresentationWhen: Sunday, December 9, 2012 - 12:45 p.m. local time Wednesday, December 12, 2012 - 7:00 p.m. local time National Lampoon's Christmas VacationAll tickets $6When: Thursday, December 20, 2012 - 7:30 p.m. local timeElfAll tickets $2.50A Family Favourites PresentationWhen: Saturday, December 22, 2012 - 11:00 a.m. local timeFor a list of locations, or to purchase tickets for one of these Holiday movie events, please visit www.cineplex.com/events.About Cineplex:Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.Cineplex is headquartered in Toronto, Canada, and operates 133 theatres with 1,437 screens from British Columbia to Quebec, serving approximately 70 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at www.cineplex.com.Methodology:These are some of the findings from an Ipsos Reid survey. A sample of 4,009 adults from Ipsos' Canadian online panel were interviewed online. Individuals were disqualified if they didn't watch any movies in the course of a month. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-1.5 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.FOR FURTHER INFORMATION PLEASE CONTACT: Contact Information: For information, interviews or photos please contact:Cineplex EntertainmentPat MarshallVice President, Communications and Investor Relations416-323-6648pat.marshall@cineplex.comCineplex EntertainmentSara WilsonAssistant, Communications416-323-7262sara.wilson@cineplex.comwww.cineplex.com