The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from CNW Group

How Far Will Brides Go to Throw a Winning Wedding? Find Out as Four Weddings Canada Dishes on the Hottest I Do's and I Don'ts from Season Two

Thursday, December 06, 2012

How Far Will Brides Go to Throw a Winning Wedding? Find Out as Four Weddings Canada Dishes on the Hottest I Do's and I Don'ts from Season Two10:00 EST Thursday, December 06, 2012The Biggest Wedding Day Food Faux Pas and Most Popular First Dance Songs RevealedSeason Two Premieres Tues., Jan. 8 at 11 p.m. ET/8 p.m. PT on Slice™For additional information visit: http://shawmediatv.caTORONTO, Dec. 6, 2012 /CNW/ - Four Weddings Canada, the series that follows four determined brides as they compete for the honeymoon of their dreams, takes a look at how far some brides will go to make their wedding standout and reveals what's hot and what's not among season two's 40 discerning Canadian brides. Should bridesmaids wear perfectly matched dresses? What are the most popular wedding songs? Is the cupcake trend on its way out? Produced by Proper Television,Four Weddings CanadaSeason Two(10 x 60')premieres Tues., Jan. 8 at 11 p.m. ET / 8 p.m. PT onSlice™, with repeat airings on Wed., Jan 9 at 3 p.m. ET/12 p.m. PT, Sat., Jan. 12 at 9 p.m. ET/ 6 p.m. PT and Sun., Jan 13 at 8 p.m. ET/ 5 p.m. PT.Click here for a preview of Four Weddings Canada Season Two.Four Weddings Canada - the #1 Canadian series on SliceTM this past winter - canvassed 40 brides from season two to reveal note-worthy facts on budget, themes, entertainment, and food as Canadian couples across the country get ready for Christmas, New Year's and Valentine's Day proposals and subsequent wedding planning.What are couples spending on their big days? Not shying away from a hefty financial commitment, the average total wedding budget was $31,625. Budget was not the only thing that was surprisingly big - the average number of guests at each wedding was 178 attendees. In addition, waiting until your thirties to tie-the-knot is the norm, with the average bride being 30-years-old and the groom 32.5.When it comes to themes, formal is in. The majority of brides (82.5%) described their wedding as formal with the country, barn and mason jar themes only resonating with 2.5%. Some brides took their themes to a whole new level with an eco-conscious bash featuring biodegradable decor, an aerospace theme complete with an airplane cake and even a monster-truck theme.The popular formal theme also translated to the brides and bridal parties' style. The glaring majority of brides (70%) donned a veil for their ceremony. Fifty five percent opted for a formal updo, followed by 33% who wore their hair down. Brides also confessed that 37% were sporting a form of hair extensions.What about bridesmaids? Should they all be perfectly matched? The majority (60%) had uniform wedding party dresses while 23% opted for a mismatched style with a uniform colour and 10% chose different colours and styles.Today's brides have also raised the stakes when it comes to entertainment. Almost 1 in 5 (17.5%) couples performed a choreographed dance for their guests. Some brides included unconventional performances such as an Elvis impersonator and a silk aerial acrobat. Other popular entertainment included DJs (93%), a band (18%), photobooths (18%) and a slide show or media wall (5%). What about picking the perfect wedding song? The top three songs were The Way I Am by Ingrid Michaelson, A Thousand Years by Christina Perri and At Last by Etta James.What's hot when it comes to dessert? The cupcake trend was not popular with Four Weddings Canada brides as 92% opted for a cake and 25% chose cupcakes (and some both!). Most couples (58%) also had a sweet table What did brides state as the biggest 'food faux pas'? Thirty-two per cent of brides can't stand buffets. Some other interesting food items from this season included a popcorn machine, gelato pops and even a late night food truck.Following the same much-loved format as the first season, each episode of Four Weddings Canada Season Two sees four rival brides attend and judge each other's weddings, rating them out of 10 in four categories - the venue, the food, the overall experience and the dress. The bride with the highest total score wins a luxurious honeymoon getaway.About the survey: These are the findings of a Four Weddings Canada poll conducted in the fall of 2012. All 40 brides from the upcoming season of Four Weddings Canada were surveyed.Slice™ is a Shaw Media network.About Shaw Communications Inc.Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca. About Proper TelevisionProper Television is one of Canada's strongest and most sought-after creators of factual programming. Recognized as a leading provider of factual entertainment, reality, documentary and docu-dramas, Proper Television has earned a reputation for both original series and for adapting international formats for the Canadian market. Proper Television is headed by former BBC director Guy O'Sullivan. Since opening Proper in 2004, O'Sullivan has steadily grown the company, adding top-notch production staff that turn out Proper Television's growing slate of award-winning productions.Subscribe to Shaw Media's press release RSS Feed at shawmediatv.ca/feed.SOURCE: Shaw MediaFor further information: For media inquiries, please contact:  Monique Camenzuli Publicist UNIT:PR Inc. (for Proper Television) monique@unitpr.com 416.506.1277 Susan Stafford Publicist UNIT:PR Inc. (for Proper Television) susan@unitpr.com 416.506.1238