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Press release from PR Newswire

comScore Releases November 2012 U.S. Search Engine Rankings

Wednesday, December 12, 2012

comScore Releases November 2012 U.S. Search Engine Rankings16:01 EST Wednesday, December 12, 2012RESTON, Va., Dec. 12, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries conducted. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in November with 67 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 16.2 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent. comScore Explicit Core Search Share Report*November 2012 vs. October 2012 Total U.S. ? Home & Work LocationsSource: comScore qSearchCore Search EntityExplicit Core Search Share (%)Oct-12Nov-12Point ChangeTotal Explicit Core Search100.0%100.0%N/AGoogle Sites66.9%67.0%0.1Microsoft Sites16.0%16.2%0.2Yahoo! Sites12.2%12.1%-0.1Ask Network3.2%3.0%-0.2AOL, Inc.1.8%1.7%-0.1*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results. Nearly 17 billion explicit core searches were conducted in November, with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.1 billion, Ask Network with 506 million and AOL, Inc. with 297 million. comScore Explicit Core Search Query ReportNovember 2012 vs. October 2012 Total U.S. ? Home & Work LocationsSource: comScore qSearchCore Search EntityExplicit Core Search Queries (MM)Oct-12Nov-12Percent ChangeTotal Explicit Core Search17,62316,957-4%Google Sites11,78711,359-4%Microsoft Sites2,8192,741-3%Yahoo! Sites2,1472,054-4%Ask Network560506-10%AOL, Inc. 309297-4%"Powered By" ReportingIn November, 69.4 percent of searches carried organic search results from Google, while 25.4 percent of searches were powered by Bing (up 0.4 percentage points).About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.SOURCE comScore, Inc.For further information: Stephanie Flosi, comScore, Inc., +1-312-777-8801, press@comscore.com