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Press release from Business Wire

LifeGoesStrong.Com Unveils First List of Best Boomer Tech Products for 2012

<p class='bwalignc'> <b>List Features 15 Picks Ranging From Well-Known Gadgets Like the Kindle Paperwhite and iPad Mini to Under-the-Radar Technology Such as the Dish Hopper DVR and Life 360 Mobile App</b> </p>

Friday, December 14, 2012

LifeGoesStrong.Com Unveils First List of Best Boomer Tech Products for 201210:00 EST Friday, December 14, 2012 NEW YORK (Business Wire) -- LifeGoesStrong.com (www.lifegoesstrong.com), the popular boomer lifestyle site, today unveiled the site's first list of best tech products for boomers. From laptops and tablets to TV antennas, cameras and more, the “2012 LifeGoesStrong.com Best Boomer Tech Products” list features the gadgets, gizmos and apps for every mid-lifer. The complete list of LifeGoesStrong.com's 15 technology must-haves for baby boomers (in alphabetical order) includes: Amazon Kindle Paperwhite E-Book Reader, an advanced e-reader featuring a higher resolution, higher contrast touchscreen with built-in light and an 8-week battery life Apple iPad mini Tablet PC, the lightest and thinnest tablet in its size class, sporting a rear HD camera/video recorder and GPS capabilities for mapping, both missing in many other 7-inch models BodyMedia Fit Link, an armband that monitors energy expenditure (calories burned) with 95 percent accuracy then sends the information to a smartphone app and website Clarity Fortissimo Desktop Phone, a large dial pad landline for boomers and seniors with enhanced audio capabilities via built-in amplifier D-Link MovieNite (DSM 310), bringing Netflix to the technologically-challenged, consumers simply need to press the Netflix, Vudu, Pandora, or YouTube button on the small remote for movies, TV shows, music, or videos Dish Hopper, the satellite dish DVR that allows consumers to record up to six channels at once and automatically skip commercials in primetime TV on ABC, CBS, FOX and NBC Lenovo Twist, a laptop with a full keyboard and mouse that twists to transform from a laptop to a tablet and also stands for presentations Life 360, a leading mobile app for family safety that enables families to see where their loved ones are located, sends alerts when they need help and warns of potential threats around them Mohu Leaf Ultimate, a TV antenna that features a high gain, low noise state-of-the-art pHEMT amplifier to increase signal range and improve the quality and reliability of over-the-air HDTV signals Panasonic VT50 3D Smart Plasma HDTV, a state-of-the-art television with an Infinite Black Ultra panel, the VT50 is also a "smart" TV with powerful processing that smoothes out videos streamed from the Internet Samsung Galaxy Camera, a breakthrough camera model, offering both Wi-Fi and cellular connectivity for smartphone-like photo uploading Samsung Galaxy S III Android Smartphone, the first Android phone to offer the same model through all carriers Siemens Aquaris Hearing Aids, the first mainstream hearing aid that is waterproof, dust proof and shock proof, and also includes Bluetooth to answer and conduct wireless conversations on your cellphone. It includes an FM receiver to receive your TV's sound directly through the device when an optional transmitter is connected Swivl iPhone Remote Camera Mount, a remote control that allows consumers to capture video with an iPhone from up to 30-feet away Xbox 360 Video Console, the upgraded gaming system that adds streaming video and advanced workouts to its voice and gestured control game system To create the “2012 Best Boomer Tech Products” list, LifeGoesStrong.com's staff of seasoned technology experts and writers – who are boomers themselves – tested thousands of new products and attended countless consumer electronic shows over the course of the past year, both domestically and abroad. They tested and compared numerous products in lifestyle situations as everyday consumers would use them, evaluating which tech devices would enhance their day-to-day activities and entertainment. “Baby boomers have a unique relationship to technology — different from any generation,” said Barb Gonzalez, Tech Expert, LifeGoesStrong.com. “They are savvy consumers who expect technology to be safe, easy-to-use and flexible enough to adapt to their individual needs.” "Boomers are considerate and cautious adopters of new technology," said Stewart Wolpin, Tech Expert, LifeGoesStrong.com. "They first decide if a product or technology solves a particular problem or provides a necessary benefit before leaping, then rely on hearing from experts on the best value products available in the marketplace." To access the complete “2012 LifeGoesStrong.com Best Boomer Tech Products” list feature with photos and more in-depth information about each of the picks, please visit www.lifegoesstrong.com/toptech2012. About LifeGoesStrong.com: LifeGoesStrong.com (www.lifegoesstrong.com) was launched in May 2010 by Procter and Gamble Entertainment and Digital Works@NBCU, a division of iVillage Networks, as a vibrant online destination for adults between 46 and 65 years of age who are living well and going strong. A network of websites celebrating the topics and passions at the center of the boomer generation's everyday lives, LifeGoesStrong.com currently attracts over 1.5 million uniques a month, featuring verticals devoted to family, style, technology, health, home, work and play. For LifeGoesStrong.comLaura Goldberg, 347-683-1859lauragoldberg@gmail.com