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Press release from Business Wire

Philips Launches the IntelliPower Dynamic LED Lighting Solution

<p> IntelliPower brings affordable, dynamic, digitally controllable LED lighting where it was never possible before </p>

Monday, December 17, 2012

Philips Launches the IntelliPower Dynamic LED Lighting Solution08:00 EST Monday, December 17, 2012 BURLINGTON, Mass. (Business Wire) -- Philips Color Kinetics today announced IntelliPower, its newest innovation for delivering high-bandwidth LED lighting control using existing electrical and physical infrastructures. IntelliPower makes it easy to deploy intelligent, digitally controllable LED lighting solutions in any situation where re-wiring is not desirable or feasible, including historic buildings, in-ground systems, bridges, and monumental exteriors. With IntelliPower, Philips Color Kinetics is building on its expertise and leadership in LED lighting to deliver the benefits of a state-of-the-art LED lighting system without requiring expensive or disruptive rewiring, renovation, or excavation work. Philips recently debuted IntelliPower to re-light the towers on Boston's iconic Leonard P. Zakim Bunker Hill Memorial Bridge with intelligent, color-changing LED lighting fixtures from Philips Color Kinetics. With just the push of a button, the Massachusetts Department of Transportation can change the colors and intensity of the lights as well as display dynamic, color-changing light shows, while at the same time reducing energy consumption by more than 80% over the previously installed conventional lighting system. In addition, because IntelliPower uses the wiring and fixture mounting points already on the bridge, the Massachusetts Department of Transportation also saved money on the installation. “Since construction, this bridge has served as a symbol for the Commonwealth,” said Richard A. Davey, Massachusetts Department of Transportation (MassDOT) Secretary & CEO. “With this relighting made possible by Philips LED technology, we renew our belief that a bridge can be more than a symbol. It can help build community. This new color technology will allow us to promote, engage and inform our community.” IntelliPower is ideal for all installations, small to large, where re-wiring may be difficult or cost-prohibitive. Unlike other LED solutions which use low-bandwidth data transmission for switching and dimming a limited number of fixtures, IntelliPower employs high bandwidth, bi-directional, Ethernet speed data transmission for a robust solution that enables the full range of dynamic, color-changing effects. IntelliPower affords new ways to transform structures and spaces in cities and communities by lowering overall installation and maintenance costs while bringing the deployment of intelligent, digitally-controlled LED lighting systems in line with budgetary constraints. “Until now, cities and building owners have been limited to traditional lighting technologies that offer limited lighting effects and are labor intensive to maintain, or dynamic lighting systems that are cost prohibitive to install,” said Jeff Cassis, general manager of Philips Color Kinetics. “With IntelliPower, any building or structure can now realize all the benefits of LED lighting, including energy and maintenance savings and the power of dynamic lighting effects, without high upfront costs or the necessity to rewire. IntelliPower offers an affordable way to transform spaces and places with dynamic and sustainable LED lighting.” Building on its expertise in lighting some of the world's most iconic structures, including the Empire State Building, Miami Tower, and the Corpus Christi Harbor Bridge, Philips Color Kinetics continues to deliver LED innovations to transform environments using highly efficient, long-lasting environmentally friendly, and inherently digital source of illumination. More information about IntelliPower is available at www.philipscolorkinetics.com/ls/pds/IntelliPower/. About Royal Philips Electronics Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter. Philips Lighting North AmericaLighting CommunicationsSilvie Casanova, 1-978-659-7467silvie.casanova@philips.com