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Press release from Business Wire

New Website Helps Third Party Administrators be More Efficient

<p class='bwalignc'> <b>TPAs help design new site from The Principal</b> </p>

Wednesday, December 19, 2012

New Website Helps Third Party Administrators be More Efficient11:45 EST Wednesday, December 19, 2012 DES MOINES, Iowa (Business Wire) -- If you want to know what third party professionals (TPAs) want, ask them. That is exactly how the Principal Financial Group® created a new website designed to make life easier for TPAs. The new website, available only to TPAs who work with The Principal®, is loaded with features that help make it easier for TPAs to manage clients' retirement plans online. “As part of our ongoing commitment to TPA's, we developed the new site based on their feedback to meet their specific needs as they manage clients' plans,” said Jeff Schreiber, vice president of TPA business development at The Principal. “TPAs and financial professionals are at the core of our service model and so we are focused on helping them be as efficient as possible.” The website features more of the information and transactional capabilities TPAs need to administer plans more efficiently. TPAs will be able to more easily handle: plan and participant transactions plan compliance testing government filing information and other key day-to-day tasks “The new website represents a significant investment of time and resources – another example of our commitment to helping the TPAs better serve financial professionals and their clients,” said Schreiber. To view a demonstration of the new site, contact the Principal TPA Edge Service Team at 800-958-5124. TPA AcademyThe TPA site was launched following the first Principal TPA Edge SalesSM Academy. TPAs from across the country attended the two-day long event, which gave them a chance to network and attend training sessions to boost sales expertise. The academy is part of the Principal TPA EdgeSM program of services and tools designed specifically to help TPAs develop and manage their businesses. For more news and insights from The Principal, connect with us on Twitter at http://twitter.com/ThePrincipal. About the Principal Financial GroupThe Principal Financial Group® (The Principal ®)1 is a global investment management leader offering retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services through its diverse family of companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $392.2 billion in assets under management2 and serves some 18.3 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. Insurance products and plan administrative services are provided by Principal Life Insurance Company a member of the Principal Financial Group(r) (The Principal(r)), Des Moines, IA 50392. 1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.2 As of September 30, 2012. The Principal Financial GroupTerri Hale, 515-283-8858hale.terri@principal.comorSonja R. Sorrel, 515-362-2431sorrel.sonja@principal.com