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Press release from Business Wire

Discover Fan Loyalty Poll: SEC Fans Prove to Be Most Die-Hard

<p class='bwalignc'> <i><b>Battle of the Sexes: Women Are More Loyal College Football Fans Than Men</b></i> </p>

Friday, December 21, 2012

Discover Fan Loyalty Poll: SEC Fans Prove to Be Most Die-Hard07:05 EST Friday, December 21, 2012 RIVERWOODS, Ill. (Business Wire) -- After 14 weeks of crunching the numbers, the Discover Fan Loyalty Poll finds that Southeastern Conference (SEC) college football fans show the most die-hard loyalty of any major conference, and women are more passionate fans than men. SEC fans outranked fans of the other major conferences and independent teams in showing their loyalty across four questions tracked each week when it comes to watching their team play, following their games through a bad season, sharing their pride with friends and family, and regularly wearing school colors. Somewhat or very important to watch my favorite team's game each week: 1. SEC 2. Independent 3. Big 12 4. ACC 5. Big Ten 6. Pac-12 7. Big East 8. Some other conference   Still follow my team's games even if they are having a bad season: 1. SEC 2. Big Ten 3. Independent, Pac-12 (tie) 4. Big 12, ACC (tie) 5. Some other conference 6. Big East   Friends and family know my favorite team: 1. SEC 2. Big Ten 3. Independent 4. ACC 5. Big 12 6. Pac-12 7. Big East 8. Some other conference   Regularly wear my favorite team's logo on apparel or other items: 1. SEC 2. Big Ten, ACC (tie) 3. Big 12 4. Big East, Some other conference (tie) 5. Independent 6. Pac-12   One SEC team in particular appears to have the most loyal fans among the Top 20 teams. Although Auburn finished the 2012 season with a 3-9 record and rival school Alabama will play in the Discover BCS National Championship Game, Auburn fans are the most loyal based on the four tracked questions. Rounding out the top five is Nebraska, West Virginia, Wisconsin and Iowa. Among all those surveyed by the Discover Fan Loyalty Poll throughout the season, women edged out men by a small margin as the most loyal college football fans. When their team is having a bad season, 87 percent of women and 85 percent of men follow their games every week. When asked if they regularly wear clothing with their team's logo, 52 percent of women and 49 percent of men responded with yes, and 82 percent of women's and 79 percent of men's families and friends know which team is their favorite. The two agreed on a weekly commitment to their team, as 79 percent of men and women say it's very important to watch their team's games each week. The 14-week Discover Fan Loyalty Poll was conducted by Rasmussen Reports, a nationally recognized leader in polling, who gathered sentiment by phone from 800 college football fans who follow games at least once per week on television, radio, in person or online. Discover launched the Fan Loyalty Poll to give die-hard fans a platform to showcase their dedication and love for their favorite college football team leading up to the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl. Each week the poll offered new questions about what college football fans were thinking this season. Beyond title sponsorship of the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl, Discover's commitment to college football includes relationships with ESPN and Notre Dame Football on NBC. About Discover Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit DiscoverKatie Henry, 224-405-4437kathrynhenry@discover.comorDiscoverMatthew Towson,