Press release from CNW Group
Canyon Creek announces a new refrigerated soup launch
Friday, December 21, 2012
TSXV Symbol: CYF
CALGARY, Dec. 21, 2012 /CNW/ - Canyon Creek Food Company Ltd., ("Canyon Creek") listed on the TSX Venture Exchange Inc. under the trading symbol "CYF" is pleased to announce that it has launched a new refrigerated soup line with a major western Canada based retailer. This new line consists of five soups, all branded under the Canyon Creek name.
Under the arrangement, Canyon Creek will supply fresh refrigerated soup across western Canada through over 100 retail stores that will carry this product line. This will include some of Canyon Creek's top sellers in the category. Terry Alty, the President and CEO of Canyon Creek notes that: "the fresh refrigerated soup category continues to grow as consumer preference shifts from shelf stable to a fresh product. We expect to leverage this shift by continuing to penetrate the marketplace with innovative new offerings in future reporting periods."
The relationship with this new customer is a milestone in that it serves to further strengthen Canyon Creek's retail penetration strategy. It is expected to facilitate broader market awareness of the Company and its' products; and it establishes a new avenue through which to build brand value.
ABOUT CANYON CREEK
Canyon Creek is a food processing company based in Edmonton, Alberta, providing fresh soups and other prepared food products for today's health conscious consumer. The Company offers its fresh food product line to both grocery retailers and a broad range of food service establishments including restaurant chains and public institutions throughout Canada.
This news release contains forward-looking statements which involve known and unknown risks, delays, and uncertainties not under the Company's control which may cause actual results, performance or achievements of the Company to be materially different from the results, performance or expectations implied by these forward-looking statements.
The TSX Venture Exchange has neither approved nor disapproved of the contents of this press release.
SOURCE: Canyon Creek Food Company Ltd.
For further information:
Mr. Terry Alty, President and Director
Telephone: 1-888-217-1246. Ext. 1