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Press release from PR Newswire

Atmel Wins 2013 CES Innovations Award for XSense Flexible Touch Sensor

Sunday, January 06, 2013

Atmel Wins 2013 CES Innovations Award for XSense Flexible Touch Sensor08:00 EST Sunday, January 06, 2013XSense Recognized for Delivering Breakthrough Performance for a New Generation of Touch-Enabled ProductsLAS VEGAS, Jan. 6, 2013 /PRNewswire/-- CES Unveiled 2013 -- Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch solutions, today announced it has won the 2013 CES Innovations Award in the Embedded Technologies category for Atmel XSense? flexible touch sensor. (Logo: http://photos.prnewswire.com/prnh/20120530/SF15228LOGO) The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the world's largest consumer technology tradeshow. CEA has been recognizing achievements in product design and engineering since 1976. Winners were selected by a distinguished panel of independent engineers and members of the trade press. Innovations 2013 Design and Engineering honoree products are featured on http://cesweb.org/Awards/CES-Innovations-Awards.aspx."Atmel is honored to be selected by the CEA for this prestigious award, highlighting our commitment to deliver next-generation touchscreens that are thinner, lighter, edgeless and curved," said Mariel van Tatenhove, director of touch materials, Atmel Corporation. "XSense enables a new era of touch design that was only once imaginable."XSense was selected for its revolutionary, highly flexible film-based touch sensor that will not only enable a new generation of smartphones and tablets, but also extend touch capabilities into a wider array of new consumer and industrial products. Optimal for a wide range of touchscreen products XSense enables thinner sensor stacks, and offers superior performance and excellent optical clarity. With such advantages as flawless touch performance, enhanced noise immunity, low sheet resistance and low power consumption, designers will now be able to turn unique touch-based concepts into functional designs at lower total system costs compared to current market alternatives.More Information on AtmelAtmel XSense Flexible Touch Sensors: www.atmel.com/xsense Atmel YouTube Channel: www.atmel.com/youtube  Embedded Design Blog: www.atmelcorporation.wordpress.com Twitter: www.atmel.com/twitter LinkedIn: www.atmel.com/linkedin  Facebook: www.atmel.com/facebook  About AtmelAtmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.© 2013 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof are registered trademarks, and XSense? and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.Press Contact:Agnes Toan, PR ManagerTel: (+1) 408-487-2963, Email: agnes.toan@atmel.comSOURCE Atmel Corporation