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Press release from Business Wire

NEW Fiber One 80 Calories Chocolate Squares Redefine Breakfast with Most Fiber Per Serving of Any Leading Chocolate Cereal

<p class='bwalignc'> <i><b>Fiber One and Hungry Girl Lisa Lillien Team Up to Show that Weight Management in 2013 Doesn't Have to Be About What You Give Up</b></i> </p>

Wednesday, January 09, 2013

NEW Fiber One 80 Calories Chocolate Squares Redefine Breakfast with Most Fiber Per Serving of Any Leading Chocolate Cereal10:05 EST Wednesday, January 09, 2013 MINNEAPOLIS (Business Wire) -- Chocolate for breakfast? Fiber One® is celebrating the New Year with NEW 80 Calories Chocolate1 Squares, a lightly sweetened cereal with a touch of cocoa that will hit shelves this month. Fiber One 80 Calories Chocolate Squares offers the most fiber per serving of leading chocolate cereals in the marketplace. Offering a delicious, chocolate experience with a “sweet” calorie count and 9g of fiber per serving, chocolate lovers can satisfy their cravings and hunger without sacrificing their New Year's weight management resolutions. Fiber helps you feel full which makes it easier stick to your diet and lose weight without feeling as hungry. Research shows that keeping weight management resolutions can be difficult. One-third of Americans have made a New Year's resolution to lose weight in the last five years, but nearly half of those who made that pledge were unsuccessful.* To help people stay on track, Fiber One and Lisa Lillien, author and founder of Hungry Girl, have teamed up to share weight management tips and delicious, one-of-a-kind recipes using a variety of Fiber One products that will help consumers reach their dieting goals. “One of the best weight management tips I can give is this: Don's skip breakfast. It's the most important meal of the day, and you don't need to sacrifice your cravings to keep it diet-friendly,” says Lisa. “Fiber One 80 Calories Chocolate Squares is a guilt-free, fiber-packed and easy breakfast choice, and a great way to keep your diet on track. When choosing a cereal, look for one that not only tastes great, but is also high in fiber to help you feel full. Fiber One 80 Calories Chocolate Squares fits the bill!” Benefits of FiberEating enough fiber is a major component of a healthy diet. In fact, fiber helps satisfy your hunger, because it produces a feeling of fullness making it easier to eat less and lose weight without feeling as hungry. However, 90 percent of Americans don't get the recommended amount of fiber each day. By knowing which foods are high in fiber, like Fiber One 80 Calories Chocolate Squares with 35 percent of the recommended Daily Value of fiber, fitting fiber into your diet can be easier. Plus it's a delicious way to start the day. “Starting a weight management plan can be challenging and sticking to it can be even harder,” said Katie Johnsrud at Fiber One. “We want to support these efforts by providing people with a delicious and guilt-free way to start their day. With Fiber One 80 Calories Chocolate Squares and other delicious varieties of high-fiber cereals, managing your weight doesn't have to be about what you give up.” Fiber One 80 Calories Chocolate Squares cereal is available at major grocery stores nationwide starting in January 2013, at a suggested retail price of $4.29. Fiber One offers eight varieties of high-fiber cereals including NEW 80 Calories Chocolate Squares, 80 Calories Honey Squares, Original, Nutty Clusters & Almonds, Honey Clusters®, Raisin Bran Clusters®, Frosted Shredded Wheat and Caramel Delight™. Visit FiberOne.com for more information about Fiber One Cereals and other Fiber One products. About General MillsGeneral Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com. 1 Naturally and artificially flavored * http://media.npr.org/assets/blogs/health/images/2011/12/NPRNewYrsRes1211.pdf Cone CommunicationsLindsey Shumway, 617-939-8463lshumway@conecomm.comorFiber One® Public Relations763-764-8088BrandPR.Media@genmills.com