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Press release from Business Wire

Crest® Oral-B® Partners with CareerFusion to Celebrate 100 Years of Dental Hygiene

<p class='bwalignc'> <i>Dental hygienists honored through sweepstakes and year-long appreciation program</i> </p>

Thursday, January 10, 2013

Crest® Oral-B® Partners with CareerFusion to Celebrate 100 Years of Dental Hygiene09:01 EST Thursday, January 10, 2013 CINCINNATI (Business Wire) -- Crest® Oral-B® launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide. During the meeting, Crest Oral-B celebrated the anniversary of 100 years of dental hygiene by thanking CareerFusion hygienists and revealing its plans to show its gratitude throughout the year at dental conventions, in trades and through promotions on the Crest Oral-B Dental Professional Facebook page. Crest and Oral-B celebrate 100 Years of Dental Hygiene at CareerFusion 2013 (Photo: Business Wire) “At Crest and Oral-B, we know how extremely valuable hygienists are to the oral health field, and we're thrilled to celebrate their dedication and hard work,” said Wendy Bebey, Hygienist Relations Manager, Procter and Gamble. “As a platform for dental professionals to take their careers to the next level, CareerFusion was the ideal setting to acknowledge the great work hygienists do each and every day and to thank them for all that they do to improve the oral health cause.” Hosted from January 5th – 9th in Daytona, FL, CareerFusion is a professional retreat and learning continuum for healthcare professionals seeking growth and development to enhance their career. “We're thrilled that Crest and Oral-B partnered with us this year to engage with the dental professionals and support their career goals,” noted Beth Thompson, Founder and Director of CareerFusion. “CareerFusion presents dental professionals, especially dental hygienists, with the opportunity to discuss important industry topics with top oral care brands, such as Crest and Oral-B.” Throughout the four day conference, Crest Oral-B hosted several round-table and one-on-one discussions with the attending dental professionals to better understand their needs, how the brands could support them and what tools enable them to succeed in their profession. Furthermore, these attendees received several products to try in the weeks leading up to the event as well as a preview of a new power technology. During the meeting, Lori Bernardo, RDH of Nazareth, PA, said, “As a first time attendee at CareerFusion, I had the experience of learning about relevant products from various companies that can help me as well as my patients. After being introduced to the Pro-Health line of products from Crest and Oral-B and trying them for the first time, my mouth has never felt cleaner. I would recommend these products to my patients to help maintain a healthy mouth in between check-ups.” For more information and to get involved in the 100 year anniversary of dental hygiene celebration, visit the Crest Oral-B booth at dental conventions throughout the year and follow the festivities at Facebook.com/professionalcrestoralb. To learn more about Crest and Oral-B product news, visit dentalcare.com. To learn more about CareerFusion, please visit careerfusion.net. About Crest A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble. About Oral-B Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets. About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. About CareerFusion CareerFusion, LLC is a learning continuum highlighted with an annual retreat for health care professionals seeking growth and development to enhance their career options in addition to the clinical environment. The retreat is focused on developing presentation, writing, networking skills, and elements of continuing education program design, providing up to 22 continuing education credits. CareerFusion attracts health care providers, corporate representatives, support staff, and others who are interested in exploring options within as well as outside of the clinical environment. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130110005684/en/ MSL GROUPAlexandra Tadeu, 646-500-7842alexandra.tadeu@mslgroup.com