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Press release from Business Wire

Create Prints and Photo Gifts With Shutterfly's New iPhone App

<p class='bwalignc'> <i><b>Make Photo Gifts and Prints, Upload Photos, and View and Share Shutterfly Albums</b></i> </p>

Tuesday, January 22, 2013

Create Prints and Photo Gifts With Shutterfly's New iPhone App09:01 EST Tuesday, January 22, 2013 REDWOOD CITY, Calif. (Business Wire) -- Shutterfly, the market leader in digital personalized photo products and services, has introduced its new Shutterfly iPhone Photo App. The completely-redesigned free app combines photo storage, viewing and photo gift creation all in one place, right from your phone, safely and securely. With Valentine's Day right around the corner, Shutterfly App users can now create perfect personalized gifts in minutes – simply choose a photo and then see an instant preview of your photo on one of the Shutterfly app's 30 gifts. With Valentine's Day right around the corner, Shutterfly App users can now create perfect personalized gifts in minutes - simply choose a photo and then see an instant preview of your photo on one of the Shutterfly app's 30 gifts. (Photo: Business Wire) “At Shutterfly, we understand the importance of celebrating life's everyday moments, and we know mobile photography continues to be on the rise,” said Heather Maddan, Shutterfly's chief storyteller. “Shutterfly's new iPhone app will allow customers to take photos from their iPhones and easily share them with loved ones and create prints, photo gifts and lasting memories.” According to InfoTrends, in 2013, mobile phone photos will approach nearly half of total images captured in the U.S. The release of the new Shutterfly App for iPhone reinforces Shutterfly's market leading position, helping consumers to be more creative with their photos and to preserve their memories. New Shutterfly iPhone App Features Include: Instantly create more than 30 photo gifts with iPhone, Facebook, Instagram and Shutterfly photos. Quickly order prints with iPhone, Facebook, Instagram and Shutterfly photos including panorama prints that take advantage of Apple's new iOS 6 panorama camera feature and square prints that match Instagram photo format. Upload and backup iPhone photos to Shutterfly accounts more easily. The simplified uploading process clearly marks uploaded photos and keeps tracks of where users are in the upload process. View your entire Shutterfly online picture collection right from your phone. Share your Shutterfly photos via email and/or post them to a Share site or Facebook. The Shutterfly iPhone Photo App is available for free in the Apple App Store. To learn more about Shutterfly's new iPhone App, please visit www.shutterfly.com/iphoneapp/. Source: InfoTrends 2012 U.S. Personal Photo Activity Forecast (2011-2016) About Shutterfly Shutterfly is the market leader in digital personalized photo products and services. Shutterfly helps customers turn their precious memories into lasting keepsakes with its award-winning photo books, personalized holiday cards, announcements, invitations, and stationery, as well as custom home décor products and unique photo gifts including iPhone cases and water bottles. The company currently serves millions of customers who benefit from free, unlimited secure storage and a 100 percent happiness guarantee. For more information about Shutterfly visit www.shutterfly.com. Shutterfly is part of the Shutterfly, Inc. family of brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas and Treat. For more information on Shutterfly, Inc. visit www.shutterfly.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130122005170/en/ ShutterflyMelissa Moody, 650-610-5229 (Media)melissa@shutterfly.comorSunshine SachsAbi O?Donnell, 212-691-2800 (Media)odonnell@sunshinesachs.com