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Press release from Business Wire

The Principal Launches Two Universal Life Products

Tuesday, January 22, 2013

The Principal Launches Two Universal Life Products10:18 EST Tuesday, January 22, 2013 DES MOINES, Iowa (Business Wire) -- Financial professionals now are able to offer more flexibility and choice to their customers. The Principal Financial Group® has enhanced its universal life product offering with the introduction of Principal Universal Life Flex IISM and Principal Universal Life Accumulation IISM that are designed to help meet the protection needs of individuals andsmall-to medium-sized business owners. “In these uncertain financial times, a lack of appropriate life insurance coverage puts families and businesses at greater risk,” said Nick Cecere, vice president, U.S. Insurance Solutions Distribution for The Principal®. “Individuals and small businesses need access to flexible and affordable life insurance products that can change as their needs change over time.” Principal Universal Life Flex II features a low-cost design, flexible premium payment structure and adjustable death benefit coverage. This combination makes it a highly versatile product that can grow as needs change. Principal Universal Life Accumulation II provides death benefit protection with cash value growth potential that can provide supplemental income for personal needs and help owners protect their businesses with solutions such as Executive Bonus and Key Person plans. Principal Universal Life Flex II and Universal Life Accumulation II both feature a 10-year no lapse guarantee, super standard underwriting class, choice of three death benefit options, over-loan protection through a Life Paid-Up rider, automated income withdrawal options and consistent, non-volatile cash accumulation potential. A new chronic illness rider is also available with both products offering added flexibility. As many as one in four Americans have multiple chronic conditions, leaving many concerned about the financial impact of illness. This rider allows a policyholder diagnosed as chronically ill to accelerate a portion of the policy's death benefits. The funds accessed using this living benefit can be used to help pay daily living expenses or reduce debt. “The concept is simple. Offer current assumption cash accumulation and low-cost protection coupled with attractive features that offer both living benefits and death benefits,” Cecere said. “Financial professionals can help their customers meet their financial commitments now and provide life insurance protection for the future.” And for more news and insights from The Principal, connect with us on Twitter at http://twitter.com/ThePrincipal. About the Principal Financial GroupThe Principal Financial Group® (The Principal ®)1 is a global investment management leader offering retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services through its diverse family of companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $392.2 billion in assets under management2 and serves some 18.3 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. 1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group. 2 As of September 30, 2012. The Principal Financial Group®Erica Jensen, 515-362-0049jensen.erica@principal.com