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Press release from CNW Group

Pollard Banknote takes lotteries to the final frontier with Star Trek? Instant Ticket!

Tuesday, January 22, 2013

Pollard Banknote takes lotteries to the final frontier with Star Trek? Instant Ticket!11:53 EST Tuesday, January 22, 2013WINNIPEG, Jan. 22, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is excited to be taking clients to the final frontier with its Star Trek instant ticket. With the new Star Trek Into Darkness movie set to release in May, the fervor surrounding this movie is gathering momentum.Eight savvy lotteries in North America have already beamed on board to launch a Star Trek ticket. For the 500 million fans that can't get enough of the Star Trek franchise, the release of this new ticket is yet another avenue to share their enthusiasm for all things Trek.Along with the design and production of the ticket, Pollard Banknote has developed a full marketing and promotional program for lotteries to access.  The program includes: television and radio spots that can also be posted on social media sites, as well as the Lottery's own website; extensive merchandising opportunities; an interactive game; point of sale material; promotion on Facebook, YouTube and on the Lottery's website as well as an e-blast program. In addition, launches will be supported by postings on the Star Trek social media sites along with Facebook geo-targeting.  Combined, the use of social media and geo-targeting expect to provide a substantial boost to a lottery's launch by reaching out to Star Trek fans who reside in the participating lottery's jurisdiction. The Star Trek ticket is licensed by CBS Consumer Products.Recently, the Texas Lottery announced that it will be launching its ticket at a major kick-off event with special guest, actor William Shatner (James T. Kirk) who will be present to scratch the "first" ticket and sign autographs. The Star Trek-themed event will take place at the Dallas Convention Center and will include a money booth, Star Trek related games and photo booth, live DJ, and as part of the celebration, an attempt to break the existing Guinness World Record® for the largest gathering of Star Trek-outfitted attendees in one place. The current record of 1,084 participants was set at 2012's Convention in London. The Texas Lottery encourages everyone to come dressed as their favorite Star Trek character and help set a new record."We're excited about the Texas Lottery's Star Trek ticket and promotion as it really brings together the best of what Pollard Banknote delivers to lotteries around the globe," said Doug Pollard, Co-Chief Executive Officer. "We provide great design, engaging games, the utmost security, the highest quality production, and outstanding marketing and promotional programs. This is what really sets us apart from our competition."About Pollard Banknote LimitedPollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America.Forward-looking StatementsCertain statements in this press release may constitute "forward-looking" statements and information which involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.SOURCE: Pollard Banknote LimitedFor further information: Doug Pollard (dpollard@pbl.ca)          Co-Chief Executive Officer Telephone: (204) 474-2323 Facsimile: (204) 453-1375    Sina Aiello (saiello@pbl.ca) Vice President, Marketing Telephone: (204) 474-2323 Facsimile: (204) 453-1375