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Press release from Business Wire

Saks Fifth Avenue Unveils Its New SaksFirst Card

<p class='bwalignc'> <b>The legendary retailer relaunches its exclusive rewards card, treating customers to an upgraded offering of Gift Cards, Exclusive Access and Free Shipping</b> </p>

Thursday, January 24, 2013

Saks Fifth Avenue Unveils Its New SaksFirst Card10:19 EST Thursday, January 24, 2013 NEW YORK (Business Wire) -- Saks Fifth Avenue has made several important enhancements to its SaksFirst loyalty program, broadening its reach and offering more benefits than ever before. All Saks cardholders will be granted automatic, free membership in SaksFirst, with no minimum spending requirement.All Saks cardholders will earn points toward a SaksFirst Gift Card with their very first purchase.SaksFirst will be expanded to include purchases made at the Company's Saks Fifth Avenue OFF 5TH outlet stores.All Saks cardholders will now receive free shipping from Saks stores, saks.com and Saks Fifth Avenue OFF 5TH stores.Saks cardholders will be granted access to even more special events and private benefits. SaksFirst has long rewarded its best customers with more points and higher value gift cards than other retailers. Now, by enhancing its offerings and expanding its reach to a much broader base of customers, SaksFirst has clearly become one of the most rewarding loyalty programs in the entire world of luxury retail. To celebrate and kick off the launch of the enhanced SaksFirst program, Saks Fifth Avenue's New York City flagship store will offer “5 Days of Firsts,” January 28 through February 1. Each day, customers will be treated to a series of special in-store experiences and offerings. During the five-day period, special offerings will take place on saks.com as well.           1/28-2/1:All customers who sign up for a NEW SaksFirst card will receive a $25 gift card1/28:The first 500 customers who show their Saks card will receive a $100 gift card1/29:All customers who claim the offer on Facebook at Saks will receive a free yogurt on the 5th floor in SnAKS1/30:Free same day delivery in Manhattan for Saks cardholders (on orders placed by 3pm)1/31:All Saks cardholders will receive 1000 bonus points on their first purchase of the day2/1:All Saks cardholders will receive double points on their beauty purchases   Saks has unveiled a new advertising campaign to support the SaksFirst program, featuring a new SaksFirst logo and beautiful art from renowned fashion illustrator Mats Gustafson. The campaign describes the new SaksFirst card as “Love at First Swipe” and will appear in catalogs, newspapers, magazines and more. Steve Sadove, Chairman and CEO of Saks Fifth Avenue, remarked, “We are so excited about the enhancements being made to our already fantastic SaksFirst program. We are delighted to include even more of our customers in SaksFirst and to offer so many more great benefits with the program.” For more information on SaksFirst, please visit http://www.saksfifthavenue.com/SaksFirst. About Saks Fifth Avenue Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 43 full-line stores in 20 states, 5 international licensed stores, 65 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store. Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Saks Fifth AvenueEleanor Banco, 212-451-3954eleanor_banco@s5a.comorCaroline McDonald, 212-940-5524caroline_mcdonald@s5a.comorJulia Bentleybentley@saksinc.com