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Press release from Business Wire

Crumbs Bake Shop Announces Newly Re-launched Crumbs.com

Wednesday, January 30, 2013

Crumbs Bake Shop Announces Newly Re-launched Crumbs.com09:09 EST Wednesday, January 30, 2013 NEW YORK (Business Wire) -- Crumbs Bake Shop, Inc. ("Crumbs") (NASDAQ: CRMB), the largest cupcake specialty store chain in the U.S, today announced that the Company has introduced a re-vamped and re-energized website. Through crumbs.com, Crumbs Bake Shop ships cupcakes nationwide and expands the brand's reach beyond the Company's 63 retail stores. The site upgrade which features new branding and logo, enhanced content and a redesigned format, will provide a better overall user experience and will reinforce the company's already well-established position as the leading cupcake retailer. Julian R. Geiger, President and Chief Executive Officer, said, "As Crumbs Bake Shop continues to grow and open more stores, it is more important than ever to have a site dedicated to showcasing our famous cupcakes as well as engaging our customers. Our team has worked hard and we are proud to present a new look to crumbs.com, which our customers will love.” About Crumbs Bake Shop, Inc. The first Crumbs bake shop opened in March 2003 on the Upper West Side of Manhattan. The Company is well known for its innovative and oversized gourmet cupcakes. The Company currently has 63 locations, including 38 locations in the New York Metro area, six locations on the West Coast, five locations in Washington, D.C., two locations in Virginia, six locations in Chicago, Illinois, four locations in Boston, Massachusetts, one location in Pennsylvania, and one location in Delaware. Investor Relations:ICRTom Ryan/Raphael Gross646-545-4702IR@crumbs.comOrMedia Relations:CrumbsQuinn G. Solomon, 646-278-6092qsolomon@crumbs.com