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Press release from Business Wire

PEER 1 Hosting Guarantees High Performance for Sociocast

<p class='bwalignc'> <i>Proprietary Predictive Analytics Platform Provider Sees 63 Percent Latency Reduction after Switching to PEER 1 Hosting's Dedicated Servers</i> </p>

Wednesday, January 30, 2013

PEER 1 Hosting Guarantees High Performance for Sociocast09:32 EST Wednesday, January 30, 2013 VANCOUVER, British Columbia (Business Wire) -- PEER 1 Hosting (TSX:PIX), the global IT hosting provider, announced today that big data predictive analytics platform provider Sociocast has selected the company to host its processing infrastructure. With PEER 1 Hosting, Sociocast, which enables its customers to analyze large and fast-moving streams of data to extract actionable trends, has seen a 63 percent decrease in latency and a 20 percent instant CPU gain. Prior to selecting PEER 1 Hosting's dedicated servers, Sociocast was hosting its infrastructure with a pure cloud provider. While this eased the company's initial launch by eliminating the need for dedicated infrastructure purchases, Sociocast soon experienced significant performance degradation. To abate these performance challenges, Sociocast sought out PEER 1 Hosting for a more flexible hosting approach. After examining PEER 1 Hosting's public cloud, private cloud, dedicated servers and managed hosting offerings, Sociocast transitioned to the company's bare metal servers. As a result of the move, Sociocast has seen a significant drop in latency and was able to cut its Hadoop cluster in half. “Each day, our customers receive hundreds of requests per second via our real-time APIs. Combined with the millions of unique online users and billions of user events, this generates hundreds of billions of data rows in our system – every single day,” said Giri Iyengar, chief technology officer at Sociocast. “Our customers, and in turn, their customers, expect fast and consistent performance in order to analyze trends and make predictions based on their big data streams. When we hosted our infrastructure in the cloud, we did not have reliable results. With PEER 1 Hosting's dedicated hosting options, we are seeing consistent bandwidth availability, a lower financial burden and happier end users.” “As big data grows and expands to a number of new industries, more and more companies are asking the same questions about how to store, access and analyze this influx of data,” said Robert Miggins, senior vice president of business development at PEER 1 Hosting. “Sociocast is helping answer these questions by putting in place the appropriate tools to extract predictive value from big data, and we are pleased to support the results and capabilities that they enable for their customers.” About SociocastSociocast enables companies to transform their Big Data and deliver predictive, real-time insights to drive data utilization and monetization. Launched in 2010, Sociocast uses proprietary time-series prediction and network graph-based techniques to find patterns of connectivity between rapidly evolving data points in massive data sets. Sociocast's data management infrastructure and patented prediction engine makes Big Data accessible for anyone looking to improve decision-making by interpreting the explosion of human data. Sociocast's Software as a Service platform identifies patterns in high-velocity structured and unstructured data, helping companies find important and actionable correlations in their Big Data. Sociocast is an industry breakthrough-collaboration between recognized experts in social network analysis, complex networks, consumer behavior and human mobility, and machine learning. To learn more about Sociocast, please visit www.sociocast.com. Follow Sociocast on Twitter at www.twitter.com/sociocast. About PEER 1 HostingPEER 1 Hosting is one of the world's leading web hosting providers, specialising in Managed Hosting, Dedicated Servers, Colocation and Cloud Services. Founded in 1999, the company is headquartered in Vancouver, Canada, with European operations headquartered in Southampton, UK. PEER 1 Hosting is built on two obsessions: Ping & People. Ping represents its commitment to best-in-breed technology, founded on a high performance 10Gbps FastFiber Network™ connected by 20 state-of-the-art data centres. People represents its commitment to delivering outstanding customer service to its more than 13,000 customers worldwide, backed by a 100 percent uptime guarantee. PEER 1 Hosting shares are traded on the TSX under the symbol PIX. For more information visit: www.peer1.com. March CommunicationsSarah Love, +1 617 960 9881Peer1HostingUS@marchpr.com