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Press release from Business Wire

Cognilytics Receives SAP® North America Partner Excellence Award 2013 for Top Support Services - Consulting

<p class='bwalignc'> <i><b>Award Presented at SAP North America Field Kick-Off Meeting 2013</b></i> </p>

Thursday, January 31, 2013

Cognilytics Receives SAP® North America Partner Excellence Award 2013 for Top Support Services - Consulting08:00 EST Thursday, January 31, 2013 SAN JOSE, Calif. (Business Wire) -- Cognilytics, Inc. today announced it is the recipient of a SAP® North America Partner Excellence Award 2013 in the category “Top Support Services – Consulting”. Awards were presented by SAP Americas (NYSE: SAP) during the SAP North America Field Kick-Off Meeting (FKOM) 2013, held Jan. 22-24 in Las Vegas, to the top-performing SAP channel partners and SAP services partners in North America for outstanding contributions that impact overall SAP sales and pipeline-generation goals. “We are honored to have been selected for this award,” said Gary Gauba, chairman and CEO, Cognilytics. “Our valued partnership with SAP enables us to help customers monetize data as a strategic asset. It allows us to bring end-to-end innovative solutions to market that combine cutting-edge technology from SAP with the deep knowledge of our practitioners in order to solve key problems for our customers. Our co-innovation with SAP around new solutions utilizing the SAP HANA® platform and SAP Predictive Analysis software delivers significant value to our customers. We look forward to further strengthening our partnership and delivering excellence in the marketplace.” Selected from SAP's wide-ranging North American partner base, nominations for the SAP Regional Partner Excellence Awards were based on internal SAP sales data. A steering committee composed of regional and global SAP representatives determined winning partners in each category according to numerous criteria such as sales achievement and performance. Receiving the SAP North America Partner Excellence Award 2013: Top Support Services - Consulting is an honor for Cognilytics. Winners will receive strong recognition from the SAP field for their accomplishments. Cognilytics received the award during the SAP North America FKOM 2013, an annual gathering of SAP executives, SAP field employees and partners. FKOM is SAP's largest yearly sales meeting, intended to drive success during the upcoming year. Colleagues across the region gather to gain and exchange updated information on SAP's strategy, sales methodology, best practices, business growth opportunities and product innovations. This year's North America FKOM hosted more than 5,000 attendees from the U.S. and Canada. “A thriving partner ecosystem is central to SAP's success, and partners like Cognilytics are key drivers for our customers' success and for SAP's market reach,” said Mark Milford, national vice president, North America Ecosystem Group, SAP America, Inc. “As a recipient of the SAP North America Partner Excellence Award 2013: Top Support Services – Consulting, we recognize Cognilytics' commitment and efforts in developing and growing its partnership with SAP, which has led to game-changing co-innovation and market expansion.” Cognilytics' mission statement is to help its clients monetize their data as a strategic asset. Its core competencies are Big Data using SAP HANA, data lifecycle management, enterprise information management (EIM), visualization technologies (e.g., SAP BusinessObjects® and visual intelligence solutions) and advanced predictive analytics (i.e., SAP Predictive Analysis). Cognilytics leverages its expertise in these areas to help clients find key insights and trends within their data in order to enable better business decision making, drive top-line revenue and bottom-line uplift, mitigate risk and meet regulatory compliance. Cognilytics is an SAP gold channel partner and an SAP OEM partner. About Cognilytics, Inc. Cognilytics is a global provider of decision sciences and advanced analytics consulting. We provide descriptive to predictive analytics services enabling our clients to analyze, visualize, and monetize opportunities through an "extended team" model utilizing our proprietary AVM™ deployment model. Utilizing cutting edge BI tools & advanced statistics and machine learning techniques, we deliver insights converting Big Data into a monetizeable asset. SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. Business Objects, BusinessObjects and the Business Objects logo are trademarks or registered trademarks of Business Objects in the United States and/or other countries. Business Objects is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. SAP Forward-looking Statement Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. Cognilytics, Inc.Shri Rajan, 408-859-2231shri.rajan@cognilytics.com