The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from PR Newswire

Lincoln Releases Second Super Bowl Ad

Friday, February 01, 2013

Lincoln Releases Second Super Bowl Ad18:50 EST Friday, February 01, 2013"Phoenix" spot focuses on brand reinvention story and features 2013 Lincoln MKZDEARBORN, Mich., Feb. 1, 2013 /PRNewswire/ -- Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled "Phoenix," and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car. The first ad is a Twitter-generated spot that has been posted on www.Steerthescript.com.These Super Bowl ads represent a significant piece in the Lincoln reinvention strategy as the brand attracts a new market of individual-minded luxury consumers. Lincoln recently launched the all-new 2013 MKZ, and will deliver three more vehicles in the next four years to appeal to these new luxury consumers who have emerged as a powerful economic force, already making up close to 25 percent of all luxury automobile purchases.  The 30-second spot will be available on the Lincoln YouTube channel. Additional information about Lincoln's Super Bowl campaign and behind-the-scenes footage of the commercial shoot is available at www.SteertheScript.com. Click on the link below to view the "Phoenix" ad. http://youtu.be/D3vw9w9vevI About Lincoln Lincoln is the luxury automotive brand of Ford Motor Company (NYSE: F), committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln will introduce four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.SOURCE LincolnFor further information: Lincoln U.S. Media Contacts: Tom Kowaleski, Lincoln Communications, Mobile: +1-248-227-8657, tkowales@lincoln.com, or Suzanne Matulay, Mobile: +1-646-525-7657, Suzanne.Matulay@bm.com