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Press release from CNW Group

Pepsi Unveils First-Ever Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds of Real Fans

Monday, February 04, 2013

Pepsi Unveils First-Ever Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds of Real Fans14:47 EST Monday, February 04, 2013Extends Fan Experience by Offering Full Halftime Show Online PURCHASE, NY, Feb. 4, 2013 /CNW/ - Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the U.S. by using a unique editing technique called "object replacement animation."  The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyoncé fans, which were submitted over the past 4 weeks.  The video, which aired on CTV in Canada, welcomed Beyoncé to the stage for the Pepsi Super Bowl XLVII Halftime Show in a way that only Pepsi could deliver, creating a true "Live for Now" moment.In addition, Pepsi will extend the Super Bowl fan experience online and for the first time ever, the entire halftime performance is available at www.pepsi.com and will remain on the site for one month. Fans who want to get a closer look at the fast-paced Pepsi Super Bowl XLVII Halftime Show introduction can view a special frame-by-frame version of the video at www.pepsi.com/halftime."Pepsi is thrilled with the overwhelming response and engagement of our fans in creating this year's introduction video," said Angelique Krembs, Vice President of Marketing, Pepsi. "We wanted to say thank you to all our fans by sharing these great performances with them online. We look forward to once again offering fans the chance to get closer than ever to all of the action."Pepsi and Beyoncé invited fans to help make this year's Pepsi Super Bowl XLVII Halftime Show one of the most memorable and compelling shows ever.  Pepsi received more than 120,000 submissions from consumers in hopes of being selected, and chose hundreds of photos for the introduction.  The video was created for Pepsi by Mekanism (San Francisco and New York).Follow Pepsi on Twitter.com/PepsiCanada, join the conversation with @pepsiCanada on www.pepsi.com, #pepsihalftimeAbout PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.comVideo with caption: "Video: Pepsi Unveils First-Ever Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds of Real Fans". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130204_C2860_VIDEO_EN_23287.mp4&posterurl=http://photos.newswire.ca/images/20130204_C2860_PHOTO_EN_23287.jpg&clientName=PEPSICO%20CANADA&caption=Video%3A%20Pepsi%20Unveils%20First%2DEver%20Crowd%2DSourced%20Super%20Bowl%20Halftime%20Show%20Intro%20Featuring%20Hundreds%20of%20Real%20Fans&title=PEPSICO%20CANADA%20%2D%20Pepsi%20Unveils%20First%2DEver%20Crowd%2DSourced%20Super%20Bowl%20Halftime%20Show%20Intro%20Featuring%20Hundreds%20of%20Real%20Fans&headline=Pepsi%20Unveils%20First%2DEver%20Crowd%2DSourced%20Super%20Bowl%20Halftime%20Show%20Intro%20Featuring%20Hundreds%20of%20Real%20FansVideo with caption: "Video: Pepsi Unveils the Making of the First-Ever Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds of Real Fans". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130204_C2860_VIDEO_EN_23288.mp4&posterurl=http://photos.newswire.ca/images/20130204_C2860_PHOTO_EN_23288.jpg&clientName=PEPSICO%20CANADA&caption=Video%3A%20Pepsi%20Unveils%20the%20Making%20of%20the%20First%2DEver%20Crowd%2DSourced%20Super%20Bowl%20Halftime%20Show%20Intro%20Featuring%20Hundreds%20of%20Real%20Fans&title=PEPSICO%20CANADA%20%2D%20Pepsi%20Unveils%20First%2DEver%20Crowd%2DSourced%20Super%20Bowl%20Halftime%20Show%20Intro%20Featuring%20Hundreds%20of%20Real%20Fans&headline=Pepsi%20Unveils%20First%2DEver%20Crowd%2DSourced%20Super%20Bowl%20Halftime%20Show%20Intro%20Featuring%20Hundreds%20of%20Real%20FansSOURCE: PEPSICO CANADAFor further information: Michelle Saba / Matt Juniper PRAXIS  michelle.saba@praxispr.ca / matt@praxispr.ca O: 905-949-8255 x 242 / 225 C: 416-540-1786 / 905-599-5606