The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

Desert de Oro Foods Standardizes on Panasonic Attune® for Seamless Drive-Thru Communication

<p class='bwalignc'> <i>Improved Sound Clarity and Headset Durability Enhances Customer Service at Taco Bell Restaurants</i> </p>

Tuesday, February 05, 2013

Desert de Oro Foods Standardizes on Panasonic Attune® for Seamless Drive-Thru Communication09:00 EST Tuesday, February 05, 2013 SECAUCUS, N.J. (Business Wire) -- Panasonic, an industry leader in reliable food services solutions, today published a new case study highlighting Desert de Oro Foods' successful deployment of the Attune® drive-thru communications system, which has improved drive-thru efficiency and increased overall customer satisfaction. Established in 1982, Desert de Oro Foods is Arizona's largest Taco Bell franchisee with a total of 140 locations in Arizona, California and Utah. The family-owned company prides itself on putting people first and strives to offer a positive, seamless drive-thru experience for guests and drive-thru team members. Desert de Oro Foods' Taco Bell locations had a range of drive-thru communications systems that were deployed over the last five years. Restaurants were experiencing increased customer drive-thru wait times due to the poor sound quality of the current systems. Additionally, drive-thru headsets were consistently breaking. As a result, Desert de Oro Foods had to keep extra headsets on hand to prevent a reduction in drive-thru staff when failures occurred. The cost of repairing, retrofitting plus downtime as well as extremely poor sound quality made it clear to Parrish Jackson, Director of IT for Desert de Oro Foods, a new solution needed to be considered. R.F. Technologies Inc., a leading drive-thru reseller, introduced Jackson to Panasonic's Attune drive-thru communications system, and the team began an extensive in-store pilot program with multiple vendors. After thorough testing, Jackson selected Attune because of its exceptional sound clarity, user-friendly base station, universal speakers, microphones and durable headset design. Desert de Oro Foods deployed Attune at ten restaurant locations. Due to the system's success, Desert de Oro Foods decided to standardize with Panasonic for all refreshes and new store builds. During the second quarter of 2013, Desert de Oro Foods will replace all analog drive-thru systems with Attune. “We are very pleased with our decision to standardize on Panasonic's Attune in order to serve our drive-thru guests in a timely and smooth manner,” said Jackson. “With the reliability and durability of Attune, Desert de Oro Foods has been able to save time and money, while providing an exceptional customer experience.” Since the deployment, Desert de Oro Foods has received zero complaints from stores using Attune. The company estimates it will save around $4,000 in repair costs alone over a 10 year system life when compared to the other major brands on the market. The full Desert de Oro Foods case study can be downloaded at the Panasonic Solutions for Business website. Follow Panasonic Solutions for Business Panasonic Solutions for Business can be followed on social media channels, including Twitter, YouTube, Flickr and Panasonic for Business blog. For more information on the Attune Drive-Thru Communications System, go to Panasonic Solutions for Business Built on a celebrated engineering foundation, Panasonic architects business technology solutions that help build a better world. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to help them acquire, manage and interpret the information that drives innovation. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, high definition visual conferencing, visual communications (professional projectors, displays, digital signage) and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, which is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC). All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at About Panasonic Corporation of North America Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic is committed to becoming the electronics industry's leader in green innovation by its one-hundredth anniversary in 2018. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at Information about Panasonic and its products is available at Additional company information for journalists is also available at Cohn & Wolfe for PanasonicKristina Long, 415-365-8556 (direct)