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Press release from PR Newswire

Roll Out The Red Carpet: Special K® Popcorn Chips For Your Guilt-Free, Award-Worthy Snacking

Tuesday, February 19, 2013

Roll Out The Red Carpet: Special K® Popcorn Chips For Your Guilt-Free, Award-Worthy Snacking09:00 EST Tuesday, February 19, 2013Special K teams up with celebrity nutrition expert to reveal snacking secrets of the stars - Are you #RedCarpetReady? Try @SpecialKUS Popcorn Chips to satisfy sweet and savory cravings, guilt-free - With 120 calories for 28 chips, @SpecialKUS Popcorn Chips add glamour, not guilt, to award show snackingBATTLE CREEK, Mich., Feb. 19, 2013 /PRNewswire/ -- Whether catching up on this year's nominated movies or hosting a viewing party, new Special K® Popcorn Chips are perfect for guilt-free snacking during the season's most anticipated award show. That's why celebrity nutrition expert Lisa DeFazio, MS, RD, one of Hollywood's go-to weight management resources, is partnering with Special K to reveal snacking secrets that keep the stars #RedCarpetReady.(Photo: http://photos.prnewswire.com/prnh/20130219/CG61513) "Celebrities are human ? they have cravings just like the rest of us," said DeFazio. "Rather than deprive yourself, the key is to choose guilt-free snacks throughout the day ? like Special K Popcorn Chips, which satisfy sweet and savory cravings and provide a tasty baked crunch."From celebrity snacking to perfect picks for your award show party, chat with Lisa about how to prepare for all your #RedCarpetReady moments. DeFazio will host a Twitter chat from the @SpecialKUS handle from 7 p.m. until 8 p.m. EST on Thursday, February 21. Following is a taste of DeFazio's insider tips that add style and savvy to snacking:Create an Award-Winning Combo. Include carbohydrates, protein and healthy fat for a satisfying, full feeling. Pair your guacamole or hummus with veggies like carrots or red peppers and baked chips like Special K Popcorn Chips. Stay Well Hydrated. Your liquid calories are just as important as your food calories ? at zero calories, water is a great solution. Fill a pitcher with ice water and lemon slices for a fresh, hydrating option. Get your Timing Right. The parties may extend all night long, but your snacking has a time limit. Avoid evening snacks close to bedtime; allow two hours between snacking and sleep to give your digestive system a break overnight.While eyes will be glued to the red carpet for the latest fashion, hands will be occupied with the snack spread. DeFazio's viewing party tips will keep you and your guests satisfied and guilt-free throughout the show.Style Your Snacks. Just like every star has their own look on the red carpet, so should your snacks. Make munching exciting for guests by including snacks in a wide variety of colors and textures served in fun bowls and platters. Know Your Labels. While designer labels rule the red carpet, nutrition labels are king on the couch. Pay special attention to portion sizes and calories and be sure your snacks are around 150 calories. Special K Popcorn Chips come in Sweet & Salty, Butter, and Sea Salt varieties and are 120 calories for 28 chips. Veg Out. Keep veggies in the middle of your girls' night for guests to munch on freely while relaxing in front of the television. You can feel good about filling up on these low calorie, high fiber options without any waistline consequences! Special K Popcorn Chips can be found in the cracker aisles of grocery, mass and convenience stores nationwide. Visit www.facebook.com/specialkus or www.specialk.com to learn more about how to stay #RedCarpetReady.About Kellogg Company At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.SOURCE Kellogg CompanyFor further information: Courtney Pischke, Krispr Communications, +1-312-233-1257, courtney.pischke@krispr.com, or Media Hotline, Kellogg Company, +1-269-961-3799, media.hotline@kellogg.com