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Press release from Business Wire

MWC Preview: Are Women the Answer to Mobile Payments Adoption?

<p class='bwalignc'> <i><b>Morning Brew provides sneak peak at MasterCard cashless technology on display at Mobile World Congress;'s Helena Stone gives the female perspective</b></i> </p> <p class='bwalignc'> <i><b>Tweet this News: Women may hold key to #MobilePayments adoption says @Chip_Chick on #MAMorningBrew </b></i><a href=''></a> <i><b>-> a MC #MWC13 preview #MWCashless</b></i> </p>

Wednesday, February 20, 2013

MWC Preview: Are Women the Answer to Mobile Payments Adoption?08:50 EST Wednesday, February 20, 2013 PURCHASE, N.Y. (Business Wire) -- The mobile payments industry is buzzing over Mobile World Congress – the world's premier mobile industry event. As industry experts forecast themajor trends coming out of the event, MasterCard (NYSE:MA) is gearing up with a special Morning Brew segment. Today's episode of the Brew provides a sneak-peek of the innovation that will be on display at the MasterCard booth. Additionally,'s Helena Stone stops by to chat about her predictions for the mobile payments space as well as share the female perspective on technology. The MasterCard Cashless Conversations blog is also in full pre-MWC swing with its “Mobile Payments Check-in with Industry Influencers” series; a blog series dedicated to all things mobile payments highlighting perspectives from MasterCard partners, industry analysts, reporters, and other mobile payment influencers. Nicole Ward of MasterCard's Morning Brew sits down with Chip Chick editor in chief Helena Stone to discuss mobile payments and cashless technologies ahead of this year's Mobile World Congress. (Photo: Business Wire) To join in the dialogue, be sure to follow the Cashless Conversations blog and @MasterCardNews #MWCashless for updates. About MasterCardMasterCard (NYSE: MA),,is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news. Photos/Multimedia Gallery Available: Stalzer,