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Press release from Business Wire

BloomNet® Launches “Vase Expressions” Program Exclusively for BloomNet Florists

<p class='bwalignc'> <i><b>Customers personalize their floral arrangement vase with their own photos</b></i> </p>

Wednesday, February 27, 2013

BloomNet® Launches “Vase Expressions” Program Exclusively for BloomNet Florists11:58 EST Wednesday, February 27, 2013 CARLE PLACE, N.Y. (Business Wire) -- BloomNet, a leading floral industry business service provider and one-stop destination for innovative products and best-in-class services, has introduced a new innovative program that can differentiate florists' product offering and bring added profits to their business. BloomNet's Vase ExpressionsTM program has been developed exclusively for BloomNet Professional Florists, enabling them to set themselves apart and grow their sales by providing customers with a uniquely imaginative gift idea. With Vase Expressions, customers can personalize their floral arrangement vase by providing a digital photo of their choice to a participating BloomNet Florist. The vase is then transformed into a one-of-a-kind gift featuring the customer's photo in full color. To provide even more ways for customers to explore their creativity and express themselves perfectly, the Vase Expressions portal is pre-loaded with a wide assortment of background images. “Our Vase Expressions program represents an exclusive opportunity for BloomNet Florists to attract new customers and generate extensive sales among existing customers with a truly original, niche product offering,” said Mark Nance, AAF, President of BloomNet. “Customers are sure to embrace this very thoughtful way to create a personalized floral gift their recipients will love, cherish and always remember.” BloomNet is complementing its Vase Expressions retail program and helping to optimize sales possibilities for BloomNet Florists with a retail marketing kit, as well as national marketing and advertising support powered by 1-800-FLOWERS.COM®. In addition to everyday gifting as well as special occasions such as Mother's Day and other holidays, the Vase Expressions program is an ideal way for florists to increase their inbound and outbound orders as an official Vase Expressions retail provider. Furthermore, florists can expand their selling opportunities into new categories including weddings, proms, parties & events, and corporate gifting. BloomNet Florists interested in receiving additional information on this exciting new program or to become a Vase Expression provider can contact BloomNet at 1-800-BloomNet (1-800-256-6663) or About BloomNet® BloomNet® (www.mybloomnet.netor 1-800-BloomNet) is an international wire service and a world class business solutions provider offering quality products and diverse services to a select network of professional retail Florists who utilize BloomNet's resources to grow their businesses profitably. Professional Florists who are part of the BloomNet network can take advantage of several key benefits including the highest published rebate in the industry with the easiest rebate qualifications, tiered membership costs, state-of-the-art technology solutions, and a complete suite of value-added products and services. BloomNet has established and maintains the industry's most stringent business standards for participating Florists. BloomNet, Inc. is a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc. BloomNetLisa Carmichael,