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Press release from Business Wire

S&P Capital IQ Initiates Coverage on Pulse Seismic Inc. in Standard & Poor's Factual Stock Reports

Monday, March 04, 2013

S&P Capital IQ Initiates Coverage on Pulse Seismic Inc. in Standard & Poor's Factual Stock Reports09:00 EST Monday, March 04, 2013 NEW YORK (Business Wire) -- S&P Capital IQ announced today that it has commenced Standard & Poor's Factual Stock Report coverage on Pulse Seismic Inc. The Company has been in operation since 1985. Pulse Seismic Inc. (TS: PSD: OTCQX: PLSDF) (“Pulse” or “the Company”) acquires, markets and licenses 2D and 3D seismic data to the western Canadian energy sector. Pulse owns the second-largest licensable seismic data library in Canada, currently consisting of approximately 27,100 square kilometres of 3D seismic and 340,000 kilometres of 2D seismic. The library extensively covers the Western Canada Sedimentary Basin (WCSB), where most of Canada's oil and natural gas exploration and development occur. Seismic data is used by oil and natural gas exploration companies to identify portions of geological formations that have the potential to hold hydrocarbons. Seismic data is used in conjunction with well-logging data, well core comparisons, geological mapping and surface outcrops to create a detailed map of the subsurface at various depths. Pulse's business model is designed to generate a growing stream of cash flow by repeatedly re-licensing data within its seismic data library to oil and natural gas companies. Success in this business model requires extensive coverage through high-quality seismic data encompassing all geological target zones, with focused coverage in active play areas. Seismic data does not expire or deteriorate. Modern reprocessing and interpretation techniques enable older seismic data to be re-used over and over. That means that it can be utilized repeatedly – generating recurring revenue. Pulse acquires seismic data to grow its data library through two main methods. The Corporation purchases proprietary rights to complementary 2D and 3D seismic data sets when the opportunity arises, and conducts 3D participation surveys. Pulse partners with customers on participation surveys from which the seismic data acquired is added to Pulse's data library to generate future licensing revenue. Pulse retains proprietary rights to the data and participating customers are provided with a licensed copy. Pulse uses internal staff to market, manage and oversee participation surveys and subcontracts all field acquisition activities to third parties. The Company is continuously seeking and evaluating additional opportunities to acquire high-quality 2D and 3D data sets at favourable valuations and to conduct 3D participation surveys in areas complementary to Pulse's current data library. Pulse generates revenue through licensing 2D and 3D seismic data from the library and from pre-funding on new participation surveys. Pulse Seismic Inc. was founded in 1985. The company was formerly known as Pulse Data, Inc. and changed its name to Pulse Seismic Inc. in May 2009. Standard & Poor's Factual Stock Report coverage on Pulse Seismic Inc. will also be accessible on an ongoing basis to the investment community by scores of buy-side institutions and sell-side firms that utilize S&P Capital IQ research and information platforms daily. Millions of self-directed investors also have access to the report via their e-brokerage accounts. Please visit http://www.pulseseismic.com for additional information. About Standard & Poor's Factual Stock Reports Currently profiling approximately 500 issuers, Standard & Poor's Factual Stock Reports, produced by S&P Capital IQ, increase market awareness of issuers in the investment community with insightful commentary and key statistics and information. Standard & Poor's Factual Stock Reports provide factual research coverage about company fundamentals and business prospects, thereby enabling information about covered companies to reach a wide investor audience of Buy and Sell-side investors. Updated weekly with the latest pricing, trading volume, and other data, the reports include recent developments, a financial review, key operating information, industry and peer comparisons, institutional holdings analysis, Street Consensus and opinions, performance charts, business summary, fundamental data, and news. Because coverage of these reports is underwritten by the issuer, S&P Capital IQ does not offer investment opinions concerning the advisability of investing in these stocks. Standard & Poor's Factual Stock Reports are produced separately from any other analytic activity of S&P Capital IQ or related organizations. S&P Capital IQ does not trade on its own account. About S&P Capital IQ S&P Capital IQ, a business line of The McGraw-Hill Companies (NYSE:MHP), is a leading provider of multi-asset class and real time data, research and analytics to institutional investors, investment and commercial banks, investment advisors and wealth managers, corporations and universities around the world. We provide a broad suite of capabilities designed to help track performance, generate alpha, and identify new trading and investment ideas, and perform risk analysis and mitigation strategies. Through leading desktop solutions such as the S&P Capital IQ, Global Credit Portal and MarketScope Advisor desktops; enterprise solutions such as S&P Capital IQ Valuations, and Compustat; and research offerings, including Leveraged Commentary & Data, Global Markets Intelligence, and company and funds research, S&P Capital IQ sharpens financial intelligence into the wisdom today's investors need. For more information visit www.spcapitaliq.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130304005373/en/Pulse Seismic Inc.Pamela Wicks, 403-531-0207Pamela.Wicks@pulseseismic.comorS&P Capital IQCustomersRichard Albanese, 212-438-3647richard_albanese@spcapitaliq.comorMedia RelationsMichael Privitera, 212-438-6679michael_Privitera@spcapitaliq.com