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Press release from Business Wire

Green Mountain Coffee Roasters, Inc. and Unilever to Help Keurig Users “Drink Positive” with Lipton Teas for Keurig Single Cup Brewers

Thursday, March 07, 2013

Green Mountain Coffee Roasters, Inc. and Unilever to Help Keurig Users “Drink Positive” with Lipton Teas for Keurig Single Cup Brewers09:00 EST Thursday, March 07, 2013 WATERBURY, Vt., & ENGLEWOOD CLIFFS, N.J. (Business Wire) -- Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, and Unilever North America announce the companies have reached an agreement to offer Lipton® hot and iced teas in K-Cup® and Vue® packs for Keurig® single cup brewing systems. The new Lipton® K-Cup® and Vue® packs will be filled with Lipton's finest teas to create a delicious hot and iced tea experience with the ease and convenience of a Keurig® brewer. Lipton® K-Cup® and Vue® packs will be offered in a variety of channels in the United States and Canada beginning in summer 2013. The new teas will join GMCR's family of beverage brands available in the Keurig® brewing system, and Lipton® iced teas will become part of the Company's Brew Over Ice collection, a line specially crafted to brew refreshing iced beverages with any Keurig® brewing system. “We're happy to welcome Lipton – one of the world's great refreshment brands - to our family of Keurig Brewed® beverages,” says Brian P. Kelley, GMCR President and CEO. “It's natural to think of Keurig® as being synonymous with coffee, and now consumers are also turning to their Keurig® brewing systems for the freshest tasting hot and iced tea, prepared simply and quickly at home and in the office. Our strategy to partner with world-class beverage brands like Lipton® further broadens the consumer choice in the Keurig® system and helps us meet a wide range of consumer taste and beverage preferences.” “Making Lipton® hot and iced teas available in the Keurig® system is an innovative, new way for us to offer Lipton® lovers a delicious, uplifting, and pleasurable tea drinking experience, and bring new fans to the Lipton® brand,” says Alessandra Bellini, Unilever's Vice President Brand Development, Refreshment North America. “We are working closely with GMCR to develop Lipton® K-Cup® and Vue® packs that are true to Lipton's promise of being one of the world's greatest refreshment brands.” GMCR's Keurig® single cup brewers for in home and office use utilize innovative brewing and single-cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. According to the NPD Group, Keurig® single cup brewers were the top four bestselling coffee makers and had five total in the top 10, including Vue®, during GMCR's fiscal first quarter 2013 by dollar sales. About Lipton® With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com. About Unilever North America Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/. Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca. About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.GreenMountainCoffee.com, or www.Keurig.com. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released. GMCR Forward-Looking Statements Certain information contained in this filing, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements". Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings. These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the successful acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the Securities and Exchange Commission. Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. GMCR-S MEDIA:Green Mountain Coffee Roasters, Inc.Sandy Yusen, 802-882-2263Specialty Coffee Business Unitsandy.yusen@gmcr.comorUnilever North AmericaAnita Larsen, 201-894-7760orINVESTORS:Green Mountain Coffee Roasters, Inc.Katie Gilroy, 781-205-7345investor.services@gmcr.com