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Press release from Business Wire

Macy's Returns to NBC's Fashion Star for Second Season, Premiering Tomorrow

<p class='bwalignc'> <i>New for Season Two, winning designs purchased by Macy's Buyer Caprice Willard will be available on macys.com/fashionstar in real-time during each episode's broadcast</i> </p> <p class='bwalignc'> <i>Tune in for the “Fashion Star” Season Two premiere on Friday, March 8 at 8 p.m./7c on NBC</i> </p>

Thursday, March 07, 2013

Macy's Returns to NBC's Fashion Star for Second Season, Premiering Tomorrow14:30 EST Thursday, March 07, 2013 NEW YORK (Business Wire) -- Macy's (NYSE:M) is back for the second season of NBC's “Fashion Star,” allowing the retailer to once again bring exclusive merchandise directly from the television to its eagerly awaiting fans at home. New this season, shoppers can go online at macys.com/fashionstar to purchase winning items from their favorite designer as soon as it happens during each episode. Visitors to the site can also enter to win a shopping spree with Macy's buyer Caprice Willard. “Fashion Star” Season Two features returning celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, alongside new host Louise Roe, and returns to NBC tomorrow night at 8 p.m./7c. “The first season of ‘Fashion Star' offered a unique opportunity for Macy's to reinforce our credentials in identifying, nurturing and delivering great talent as part of a groundbreaking television concept for a national audience,” said Martine Reardon, Macy's chief marketing officer. “Our customers responded and we're thrilled to join again for Season Two, offering Caprice's pick for winning designs in real-time during each episode.” NBC's “Fashion Star,” the hit reality show that follows aspiring designers as they compete to sell their creations to America's top buyers, including Macy's own Caprice Willard, returns for season two on Friday, March 8 (check local listings). During each episode, designs bought by Willard will be available on macys.com/fashionstar in real-time as they are revealed during the broadcast, building momentum and excitement around the show and providing instant gratification for viewers. Shop Like A Star This season, “Fashion Star” fans can “Shop Like a Star,” by entering for a chance to win a trip to Los Angeles and a $1,000 Macy's shopping spree with Caprice Willard by entering online at macys.com/fashionstar, via QR Code or texting “fashionstar” to 62297. (For details, see official rules posted at macys.com/fashionstar.) For more information about “Fashion Star” at Macy's and to shop winning looks from each episode, visit macys.com/fashionstar. About Macy's Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers. For Macy's media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom. Macy?sJulie Strider, 646-429-5213julie.strider@macys.comorAlison Kmiotek, 646-429-7449alison.kmiotek@macys.com