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Press release from Business Wire

Barbie® Celebrates 54 Years as the Number One Fashion Doll with Introduction of a New Doll

Friday, March 08, 2013

Barbie® Celebrates 54 Years as the Number One Fashion Doll with Introduction of a New Doll06:00 EST Friday, March 08, 2013 EL SEGUNDO, Calif. (Business Wire) -- In celebration of Barbie® doll's 54th birthday, dolls of all ages can commemorate their own special day with the new Birthday Wishes® Barbie® Doll. The iconic doll looks pretty in pink and is the perfect gift for any Barbie fan. Barbie® celebrates on March 9, the same day the famous doll made her first appearance at the New York Toy Fair in 1959. The new Birthday Wishes doll is available now at BarbieCollector.com and at retailers nationwide. In celebration of Barbie(R) doll's 54th birthday, dolls of all ages can commemorate their own special day with the new Birthday Wishes(R) Barbie(R) Doll. The iconic doll looks pretty in pink and is the perfect gift for any Barbie fan. Barbie(R) celebrates on March 9, the same day the famous doll made her first appearance at the New York Toy Fair in 1959. The new Birthday Wishes doll is available now at BarbieCollector.com and at retailers nationwide. (Photo: Business Wire) MAT-BPhotos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130308005139/en/ Mattel PRStefani Yocky, 310-252-6514stefani.yocky@mattel.comorKetchum PRAmanda Hollinger, 310-295-3310amanda.hollinger@ketchum.com