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Press release from PR Newswire

SodaStream and Cott Announce Strategic Manufacturing Relationship

Tuesday, March 12, 2013

SodaStream and Cott Announce Strategic Manufacturing Relationship07:00 EDT Tuesday, March 12, 2013Companies will co-develop and produce flavors for SodaStream carbonation systems at Cott's concentrate production facility in the U.S.AIRPORT CITY, Israel and TAMPA, Fla., March 12, 2013 /PRNewswire/ -- SodaStream International, Ltd. (NASDAQ: SODA), the world's leading manufacturer and distributor of home carbonation systems, today announced a strategic agreement with Cott Beverages Inc., a subsidiary of Cott Corporation (NYSE: COT, TSX: BCB), to produce flavors made specifically for the SodaStream carbonation system.  Cott Corporation is one of the world's largest producers of beverages on behalf of retailers, brand owners and distributors.  The initial production will consist of existing SodaStream flavors and will take place at Cott's primary concentrate production facility in Columbus, Georgia.  Terms of the deal were not disclosed."SodaStream has done a great job in bringing innovation, choice and convenience to the consumer via their at-home soda system," stated Jerry Fowden, CEO of Cott Corporation.  "We look forward to working with SodaStream as they continue to innovate and grow.""The increasingly high demand for our flavors in America will now be more easily met by utilizing Cott's manufacturing footprint, and we are proud to bring production of SodaStream flavors to the USA," stated Daniel Birnbaum, CEO of SodaStream.  "State-of-the-art production, combined with years of expertise in flavor creation makes Cott an exceptional partner to have as we increase our syrup capacity to meet growing demand and look to broaden our product portfolio with new, great tasting flavors."SodaStream ContactYonah LloydChief Corporate Development and Communications Officeryonahl@sodastream.com+972-3-976-2462Cott Corporation ContactMichael C. MassiDirector of Investor Relationsmmassi@cott.com(813) 313-1786About SodaStream SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including 15,000 retail stores in the United States.  For more information, visit http://www.sodastream.com.  SodaStream's IR app features SEC documents, press releases, videos, presentations, instant notifications and more.  To download the IR App please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device. About Cott Corporation  Cott is one of the world's largest producers of beverages on behalf of retailers, brand owners and distributors.  Cott produces multiple types of beverages in a variety of packaging formats and sizes, including carbonated soft drinks, 100% shelf stable juice and juice-based products, clear, still and sparkling flavored waters, energy products, sports products, new age beverages, and ready-to-drink teas, as well as alcoholic beverages for brand owners.  Cott's large manufacturing footprint, substantial research and development capability and high-level of quality and customer service enables Cott to offer its customers a strong value-added proposition of low cost, high quality products.  With approximately 4,000 employees, Cott operates manufacturing facilities in the United States, Canada, the United Kingdom and Mexico.  Cott also develops and manufactures beverage concentrates, which it exports to over 50 countries around the world.www.cott.comForward Looking Statements This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability to operate; risks associated with our being a multinational corporation, including fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.SOURCE SodaStream International, Ltd.