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Press release from Business Wire

Factual and TripAdvisor Partner to Deliver Over 1 Million Restaurant Choices WorldWide for Travelers

<p class='bwalignc'> Factual Global Restaurant Data Complements TripAdvisor Dining Options and Reviews </p>

Monday, March 18, 2013

Factual and TripAdvisor Partner to Deliver Over 1 Million Restaurant Choices WorldWide for Travelers09:00 EDT Monday, March 18, 2013 LOS ANGELES (Business Wire) -- Factual, Inc., a leader in global data for web and mobile apps and mobile advertising, announced today that it has partnered with TripAdvisor, the largest travel site in the world, to integrate restaurant data from its Global Places data set to complement TripAdvisors dining options and reviews. Additionally, TripAdvisor will provide Factual user-generated data to maintain freshness and accuracy for its Global Places data. “The addition of Factual's Global Places data to complement TripAdvisor's current offering will provide consumers the best experience and enormous choices for dining worldwide,” said Eva Ho, Factual's VP of Marketing and Operations. “The stream of contributions provided by TripAdvisor's users will reinforce Factual's Global Places position as the leading source for definitive global data on places.” TripAdvisor and Factual share a similar global focus, as TripAdvisor operates in more than 30 countries and Factual Global Places data covers 50 countries. The partnership will give the traveler community a more comprehensive view of dining options on TripAdvisor, with over one million restaurants currently represented. “We appreciate working with creative data providers who can scale and grow with all our data initiatives across the globe,” says Daniel Hawkins, Product Manager at TripAdvisor. “Factual will help us provide a much better user experience.” About Factual Factual provides access to definitive global data for powering web and mobile apps, mobile advertising, and enterprise solutions. Using its sophisticated big data stack, Factual builds data products that leverage contributions from partners, user communities, and the web. Factual's first offering is its Global Places suite of data and APIs, which provides access to more than 64 million places in 50 countries along with entity mapping, resolution, and geo ad-targeting services. Its second offering is its Global Products suite of data and APIs. Factual is funded by Andreessen Horowitz and Index Ventures. For more information on Factual, go to www.factual.com. About TripAdvisor TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors. TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 75 million unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn. *Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2013**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, January 2013 Kelly CommunicationsKathryn Kelly, 408-718-9043kathryn@kellycommunications.org