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Press release from Business Wire

NASCAR® Video Slots Take Center Stage at NIGA's Indian Gaming 2013 as America's Most Popular Spectator Sport Gets Ready to Roar onto Casino Floors

<p class='bwalignc'> Company to showcase world-class licensed brands NASCAR and Pawn Stars™, award-winning systems, iGaming solutions at the annual conference in Phoenix March 24-27 </p>

Wednesday, March 20, 2013

NASCAR® Video Slots Take Center Stage at NIGA's Indian Gaming 2013 as America's Most Popular Spectator Sport Gets Ready to Roar onto Casino Floors09:01 EDT Wednesday, March 20, 2013 LAS VEGAS (Business Wire) -- Bally Technologies' (NYSE: BYI) new NASCAR video slots and Virtual Racing NASCAR application are taking center stage at the NIGA Indian Gaming 2013 Tradeshow & Convention in Phoenix, Ariz. March 24-27, getting ready to bring the horsepower of America's most popular spectator sport to casino floors everywhere. Bally Technologies' NASCAR Video Slots take center stage at NIGA's Indian Gaming 2013 Tradeshow & Convention in Phoenix, Ariz. March 24-27. (Photo: Business Wire) “We always look forward to NIGA and showcasing our newest games, systems, and interactive technology to our important partners in tribal gaming,” said Ramesh Srinivasan, President and Chief Executive Officer of Bally Technologies. “NIGA is the perfect stage to highlight the power of brands like NASCAR and Pawn Stars when combined with Bally's sleek slot cabinets, high-performing math, and engaging play mechanics.” Srinivasan added that this year, Bally is bringing tribal operators the power of the NASCAR brand across both games and systems through the NASCAR Video Slots and Virtual Racing NASCAR, a floor-wide bonusing application that enables casinos to run a virtual race on nearly every game device – without interrupting gameplay. Bally's NASCAR innovations, along with nearly 60 unique game titles and a host of award-winning systems and interactive products, will be spotlighted in booth no. 412 at the Phoenix Convention Center. Bally's product suite is designed to optimize performance for operators and deliver unparalleled player excitement. NASCAR Video Slots Deliver Heart-Racing Progressive Excitement Bally's NASCAR® video slots bring the thrill of racing to any casino floor and feature a lineup of who's who in racing royalty – Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick and Jimmie Johnson. NASCAR is delivered on Bally's ALPHA 2™ Pro Series™ V22/32 cabinet with a wide-area and near-area progressive jackpot award. Players select their favorite driver and the game screens change to reflect that driver's team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus. Bally will also show the HISTORY® Pawn Stars™ slot machine featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey's loveable sidekick Chumlee, based on the smash hit television series. Rounding out the top game offerings will be the superb follow-up to the popular Cash Wizard™, Tiki Magic™, The Beach Boys™ as well as Bally's towering new dual-wheel version of Hot Shot Progressive® and a variety of other premium and core titles. Systems Delivering ROI and Unique Player Experiences Bally's extensive systems and server-based solutions showcase will feature the Company's industry-leading suite of casino and slot-management systems for every size of casino. Visitors to Bally's booth will be able to see live demonstrations of iVIEW DM™, the award-winning picture-in-picture-style player-user-interface that enables gaming operators to choose where on the game they want to display player information and bonusing promotions. Bally's Elite Bonusing Suite™ (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the player's experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards. Featured EBS solutions that will be on display at NIGA include Virtual Racing NASCAR, Virtual Racing horse race, and the DM Tournaments™ floor-wide solution for slot tournaments with no device downtime or lost revenue. Multiple Bally systems customers have implemented the EBS applications with the iVIEW and iVIEW DM player-user-interfaces and are experiencing measurable return-on-investment. Award-Winning Interactive Solutions for Every Need Whether it is a complete iGaming solution, a mobile concierge app, top content, or anything in between, Bally Interactive will showcase solutions to meet the needs of any casino operator in the space. The open architecture of Bally's award-winning iGaming platform enables casinos to deliver play-for-free and wager-based poker, table games, video slots, bingo, and sports betting and other best-of-breed content. Bally integrates traditional casino systems with online, mobile, and social better than anyone else. As a result, operators can conduct marketing, bonusing, data tracking, and collection seamlessly, enabling them to understand and market to their players in ways never before possible. Players can play the same games, receive the same bonuses, and earn the same points on the casino floor, at home, or on the move. About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest. This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date. – BALLY TECHNOLOGIES, INC. – NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.; Pawn Stars − ©2013 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H” and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved. The Beach Boys – ©2013 The Beach Boys is a trademark of Brother Records, Inc, and is under license by Bally Gaming, Inc. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130320005414/en/ Bally Technologies, Inc.Laura Olson-Reyes, 702-584-7742Senior Director, Marketing & Corporate CommunicationsLolson-reyes@ballytech.comMichael Carlotti, 702-584-7995Vice President of Treasury and Investor Relationsmcarlotti@ballytech.comMike Trask, 702-584-7451Mobile: 702-330-6679Corporate Communications ManagerMTrask@ballytech.com